# Otterly: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 47 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/otterly

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 20% | 2 | 11% | 46 |
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 104 | 100% | 1 |

## What the models said for it

- "The best AI visibility and answer engine tracking tool for a company with a limited budget is Otterly.AI, which costs $29 a month." (Llama 4 Maverick, AI visibility)
- "the best AI‑visibility and answer‑engine tracking tool for a company with a limited budget is Otterly.ai" (GLM 4.7 FlashX, AI visibility)
- "the best AI visibility and answer engine tracking tool is Otterly.ai (starting at ~$29/month)" (Grok 4.20, AI visibility)
- "If you need low-cost, quick multi-engine tracking: Start with Otterly.AI." (Gemini 3.5 Flash, AI visibility)

## And against it

- "some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI" (Llama 4 Maverick, AI visibility)
- "Some tools marketed broadly (like Otterly.AI, Peec AI, Rankscale) were flagged as "highly problematic for enterprise" use" (MiniMax M2.5, AI visibility)
- "Monitoring-only tools (Otterly, SE Visible, Nightwatch) reveal visibility is low but don't tell you how to fix it." (Claude Haiku 4.5, AI visibility)
- "flagged for unclear pricing, limited public evidence of success, and a lack of transparency" (Mistral Small, Reviews)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 0 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 0 | 1 | 1 | 3 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 1 | 4 |
| Llama 4 Maverick | 1 | 2 | 0 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 2 | 2 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 0 | 4 |
| MiniMax M2.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-6 Luna | 2 | 0 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Otterly, from 124 of the 124 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 61
- otterly.ai: 46 (its own site)
- sona.com: 44
- gane.ai/index: 37
- hubspot.com: 21
- blog.closelyhq.com: 20
- metehan.ai: 19
- peec.ai: 19
- semrush.com: 19
- affine.pro: 18

### Pages cited

- https://blog.hubspot.com/marketing/llm-visibility-tools: 36
- https://blog.hubspot.com/marketing/best-ai-visibility-tools: 31
- https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/smb: 22
- https://otterly.ai/pricing: 21
- https://blog.closelyhq.com/best-ai-visibility-tools: 20
- https://otterly.ai/: 19
- https://affine.pro/blog/best-ai-visibility-tools: 18
- https://sona.com/blog/6-tools-to-track-ai-search-visibility-in-chatgpt-and-gemini: 17

## In its own words

What Otterly's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI Search Monitoring and Generative Engine Optimization platform (https://otterly.ai/)
- For: SEO marketers, brand managers, and business leaders; marketing teams and brands (https://otterly.ai/)
- Price stated: pricing starts at $29/month (https://otterly.ai/)
- Starting price: 29 (https://otterly.ai/)
- Free plan or trial: 14-day free trial; 7-day free trial (https://otterly.ai/)
- Integrations claimed: 4 (https://otterly.ai/pricing); 6 (https://otterly.ai/features/mcp) (pages disagree)
- Certifications: GDPR, SOC 1, SOC 2
- Hosting: United States, United Kingdom, Australia, Germany, Netherlands, Switzerland, Austria, EU-central-1 (Frankfurt)
- Customers named: Adidas, Bacula, Instant, Stella Rising, Form.io, Haven Strategy Group, Videoloft

## What it publishes

Every page otterly.ai exposes, read 2026-09-29: 612 addresses. By kind, pages and the last 90 days:

- blog: 315 pages, 79 in the last 90 days, latest 2026-09-28
- case study: 7 pages, 3 in the last 90 days, latest 2026-09-03
- report or ebook: 1 pages, 0 in the last 90 days, latest 2026-05-14
- comparison: 17 pages, 2 in the last 90 days, latest 2026-08-10
- glossary or explainer: 6 pages, 4 in the last 90 days, latest 2026-09-15
- podcast or video: 5 pages, 0 in the last 90 days, latest 2024-12-04
- news or press: 2 pages, 0 in the last 90 days, latest 2026-06-01
- Recent: 2026-09-28 blog: Openai searchindex https://otterly.ai/blog/openai-searchindex/
- Recent: 2026-09-24 blog: Publication date ai citations experiment https://otterly.ai/blog/publication-date-ai-citations-experiment/
- Recent: 2026-09-22 blog: Ai search updates september https://otterly.ai/blog/ai-search-updates-september/
- Recent: 2026-09-15 glossary or explainer: What is the member and the admin role https://help.otterly.ai/what-is-the-member-and-the-admin-role
- Recent: 2026-09-12 blog: Geo experiment seo glossary pages https://otterly.ai/blog/geo-experiment-seo-glossary-pages/
- Recent: 2026-09-11 blog: Ai search visibility stability https://otterly.ai/blog/ai-search-visibility-stability/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.