# Oracle BlueKai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 19 judge labels across 2 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/oracle-bluekai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 2% | 18 | 89% | 18 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 67 | 100% | 1 |

## What the models said for it

- "Adobe Audience Manager and Oracle BlueKai are often cited as the most comprehensive" (Mistral Small, DMP)

## And against it

- "Traditional DMPs (like Adobe Audience Manager or Oracle BlueKai) often start at $1,000–$6,000/month, making them unsuitable for tight budgets." (Grok 4.20, DMP)
- "Oracle has officially decommissioned all advertising products, including BlueKai. It is no longer available for purchase or support." (Qwen 3.7 Flash, DMP)
- "Oracle DMP (formerly BlueKai): AVOID. Oracle completely shut down its entire advertising and DMP business in September 2024." (Gemini 3.5 Flash, DMP)
- "Avoid: Enterprise-focused platforms like Adobe Audience Manager or Oracle BlueKai unless you have substantial budget" (Kimi K2, DMP)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 5 | 5 |
| Mistral Small | 1 | 0 | 1 | 2 | 4 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 3 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Oracle BlueKai, from 46 of the 47 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 24
- gane.ai/index: 24
- stateofdigitalpublishing.com: 12
- shopify.com: 11
- techrepublic.com: 11
- cdp.com: 9
- destinationcrm.com: 9
- softwareadvice.com: 8
- albato.com: 7
- forbes.com: 7

### Pages cited

- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/smb: 11
- https://stateofdigitalpublishing.com/digital-platform-tools/best-dmps: 11
- https://techrepublic.com/article/best-data-management-software: 11
- https://g2.com/categories/data-management-platform-dmp: 9
- https://g2.com/categories/data-management-platform-dmp/small-business: 9
- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/enterprise: 9
- https://cdp.com/glossary/data-management-platform-dmp-vendors: 8
- https://destinationcrm.com/Articles/ReadArticle.aspx: 8

## The company

Oracle Corporation; https://www.oracle.com/; Bengaluru, India; founded 1977; about 162,000 employees (2025); public, ORCL on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Oracle BlueKai's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: the industry’s leading cloud-based big data platform (https://www.oracle.com/corporate/pressrelease/oracle-buys-bluekai-022414.html)
- For: companies (https://www.oracle.com/corporate/pressrelease/oracle-buys-bluekai-022414.html)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.