# Optimizely CMS alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 413 of the 504 answers in the 2 categories where Optimizely CMS holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/optimizely-cms/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 68
- VWO: 36
- GrowthBook: 22
- HubSpot Marketing Hub: 22
- Convert Experiences: 19
- Zoho PageSense: 15

## Experimentation and personalization

**Small business**: 79 of 84 answers did not name Optimizely CMS (Optimizely CMS is #10 of 16 at 3%).

- VWO: first choice in 24 of those 79
- Zoho PageSense: first choice in 11 of those 79
- Convert Experiences: first choice in 10 of those 79
- PostHog: first choice in 10 of those 79
- GrowthBook: first choice in 9 of those 79
- OptiMonk: first choice in 5 of those 79
- Personyze: first choice in 4 of those 79
- Mida: first choice in 3 of those 79

**Mid-market**: 60 of 84 answers did not name Optimizely CMS (Optimizely CMS is #5 of 14 at 5%).

- VWO: first choice in 12 of those 60
- Convert Experiences: first choice in 7 of those 60
- GrowthBook: first choice in 7 of those 60
- OptiMonk: first choice in 4 of those 60
- Zoho PageSense: first choice in 4 of those 60
- Croct: first choice in 2 of those 60
- HubSpot Content Hub: first choice in 2 of those 60
- Personyze: first choice in 2 of those 60

**Enterprise**: 34 of 84 answers did not name Optimizely CMS (Optimizely CMS is #1 of 13 at 48%).

- GrowthBook: first choice in 6 of those 34
- Optimizely Web Experimentation: first choice in 3 of those 34
- Convert Experiences: first choice in 2 of those 34
- Kameleoon: first choice in 2 of those 34
- Statsig: first choice in 2 of those 34
- ABsmartly: first choice in 1 of those 34
- Adobe Target: first choice in 1 of those 34
- Eppo: first choice in 1 of those 34

## Content marketing platforms

**Small business**: 84 of 84 answers did not name Optimizely CMS.

- HubSpot Content Hub: first choice in 26 of those 84
- CoSchedule Marketing Suite: first choice in 6 of those 84
- Buffer: first choice in 5 of those 84
- HubSpot Marketing Hub: first choice in 5 of those 84
- StoryChief: first choice in 5 of those 84
- WordPress: first choice in 4 of those 84
- Notion: first choice in 3 of those 84
- ActiveCampaign: first choice in 2 of those 84

**Mid-market**: 80 of 84 answers did not name Optimizely CMS (Optimizely CMS is #16 of 16 at 0%).

- HubSpot Content Hub: first choice in 31 of those 80
- HubSpot Marketing Hub: first choice in 11 of those 80
- Canva: first choice in 2 of those 80
- Semrush Content Marketing Platform: first choice in 2 of those 80
- StoryChief: first choice in 2 of those 80
- CoSchedule Marketing Suite: first choice in 1 of those 80
- HubSpot for Marketers: first choice in 1 of those 80
- Mailchimp: first choice in 1 of those 80

**Enterprise**: 76 of 84 answers did not name Optimizely CMS (Optimizely CMS is #12 of 16 at 0%).

- HubSpot Content Hub: first choice in 9 of those 76
- Optimizely CMP: first choice in 9 of those 76
- Aprimo: first choice in 6 of those 76
- Contently: first choice in 6 of those 76
- HubSpot Marketing Hub: first choice in 6 of those 76
- Adobe Experience Manager: first choice in 5 of those 76
- dotCMS: first choice in 4 of those 76
- Adobe Marketo Engage: first choice in 2 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.