# Optimizely CMP alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 225 of the 252 answers in the 1 category where Optimizely CMP holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/optimizely-cmp/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 61
- HubSpot Marketing Hub: 19
- CoSchedule Marketing Suite: 7
- StoryChief: 7
- Adobe Experience Manager: 6
- Aprimo: 5

## Content marketing platforms

**Small business**: 84 of 84 answers did not name Optimizely CMP.

- HubSpot Content Hub: first choice in 26 of those 84
- CoSchedule Marketing Suite: first choice in 6 of those 84
- Buffer: first choice in 5 of those 84
- HubSpot Marketing Hub: first choice in 5 of those 84
- StoryChief: first choice in 5 of those 84
- WordPress: first choice in 4 of those 84
- Notion: first choice in 3 of those 84
- ActiveCampaign: first choice in 2 of those 84

**Mid-market**: 72 of 84 answers did not name Optimizely CMP (Optimizely CMP is #6 of 16 at 2%).

- HubSpot Content Hub: first choice in 26 of those 72
- HubSpot Marketing Hub: first choice in 10 of those 72
- Canva: first choice in 2 of those 72
- StoryChief: first choice in 2 of those 72
- CoSchedule Marketing Suite: first choice in 1 of those 72
- Mailchimp: first choice in 1 of those 72
- MailerLite: first choice in 1 of those 72
- Monday.com: first choice in 1 of those 72

**Enterprise**: 69 of 84 answers did not name Optimizely CMP (Optimizely CMP is #2 of 16 at 12%).

- HubSpot Content Hub: first choice in 9 of those 69
- Adobe Experience Manager: first choice in 6 of those 69
- Aprimo: first choice in 5 of those 69
- Contently: first choice in 5 of those 69
- HubSpot Marketing Hub: first choice in 4 of those 69
- Optimizely CMS: first choice in 4 of those 69
- dotCMS: first choice in 4 of those 69
- Adobe Marketo Engage: first choice in 2 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.