# OpenX: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/openx

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 135 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 69 | 0% | 1 |

## And against it

- "massive open exchanges (like some iterations of OpenX or various unknown headers)" (Qwen 3.7 Flash, Mobile apps)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named OpenX, from 3 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 2
- digiday.com: 2
- epom.com: 2
- magiclogix.com: 2
- adbid.me: 1
- adstellar.ai: 1
- advertising.amazon.com: 1
- biziq.com: 1
- dwao.in: 1
- g2.com: 1

### Pages cited

- https://digiday.com/media-buying/digiday-scorecard-as-competition-between-dsps-increases-buyers-rank-market-rivals: 2
- https://magiclogix.com/theories/best-programmatic-platforms: 2
- http://youtube.com/watch: 1
- https://adbid.me/blog/programmatic-advertising-platforms-guide-2025: 1
- https://adstellar.ai/blog/video-advertising-company: 1
- https://advertising.amazon.com/solutions/products/amazon-dsp: 1
- https://biziq.com/blog/top-programmatic-advertising-platforms-to-use: 1
- https://demandbase.com/blog/b2b-programmatic-advertising: 1

## The company

OpenX; http://www.openx.com/; Pasadena, United States; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What OpenX's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The Intelligent SSP™ (https://openx.com/)
- For: advertisers, publishers, DSPs, and curation partners (https://www.openx.com/case-studies)
- Customers named: Havas Media Network North America, The Guardian, NatWest, Horizon, ID5, inPowered AI, Hyundai, Genius Sports

## What it publishes

Every page openx.com exposes, read 2026-09-29: 916 addresses. By kind, pages and the last 90 days:

- blog: 91 pages, 5 in the last 90 days, latest 2026-09-14
- case study: 11 pages, 3 in the last 90 days, latest 2026-09-24
- conference or event: 13 pages, 3 in the last 90 days, latest 2026-08-17
- report or ebook: 2 pages, 1 in the last 90 days, latest 2026-09-24
- comparison: 7 pages, 1 in the last 90 days, latest 2026-07-31
- podcast or video: 2 pages, 0 in the last 90 days, latest 2025-02-12
- news or press: 633 pages, 9 in the last 90 days, latest 2026-09-21
- Recent: 2026-09-24 case study: Openx boosts familiarity and favorability in a competitive business banking environment for natwest https://www.openx.com/case-studies/openx-boosts-familiarity-and-favorability-in-a-competitive-business-banking-environment-for-natwest
- Recent: 2026-09-24 report or ebook: Supply side intelligence trend report 2026 https://www.openx.com/research/supply-side-intelligence-trend-report-2026
- Recent: 2026-09-21 news or press: The wires 2026 https://www.openx.com/news/the-wires-2026/
- Recent: 2026-09-17 news or press: Adexchanger top women in media ad tech erika loberg nichole schupbach and zoey larsen https://www.openx.com/news/adexchanger-top-women-in-media-ad-tech-erika-loberg-nichole-schupbach-and-zoey-larsen/
- Recent: 2026-09-14 blog: How supply side targeting helps political campaigns win in 2026 https://www.openx.com/blog/how-supply-side-targeting-helps-political-campaigns-win-in-2026
- Recent: 2026-09-02 blog: The cloud isnt the tax managing it yourself is https://www.openx.com/blog/the-cloud-isnt-the-tax-managing-it-yourself-is

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.