# OneSignal: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 138 judge labels across 5 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/onesignal

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 44% | 1 | 5% | 65 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 15% | 2 | 6% | 34 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 6% | 7 | 6% | 35 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 2% | 24 | 0% | 2 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 54 | 0% | 2 |

## What the models said for it

- "A leading platform offering push notifications (web and mobile), SMS, in-app messaging, and email. It's popular for its ease of use, rich features, and scalability" (Mistral Small, Mobile & push)
- "For most small‑to‑midsize companies, OneSignal gives you the best combination of a free push tier, affordable per‑MAU pricing for SMS, and a unified dashboard." (GLM 4.7 FlashX, Mobile & push)
- "OneSignal stands out as one of the most balanced options for teams that need a mix of ease-of-use, solid feature depth, and attractive pricing." (Claude Haiku 4.5, Mobile & push)
- "Popular for startups and mid-market; supports mobile/web push, email, SMS, and in-app messaging... Best for multi-channel with easy setup." (Grok 4.20, Mobile & push)

## And against it

- "Grade D on some privacy rating sites. Suitable for non-sensitive apps but avoid for high-privacy needs." (Grok 4.20, In-app messaging)
- "Why be cautious: While not a "scam," the sudden pricing change left many indie developers stranded" (DeepSeek V4 Flash, Mobile & push)
- "Validate carefully for enterprise procurement, governance, and reporting needs before committing." (Perplexity Sonar, Mobile & push)
- "be cautious about OneSignal if impression-based pricing makes costs unpredictable" (Perplexity Sonar, In-app messaging)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 5 | 1 | 0 | 9 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 11 | 3 | 0 | 14 |
| Perplexity Sonar | 2 | 5 | 1 | 3 | 11 |
| Grok 4.20 | 3 | 5 | 3 | 2 | 13 |
| Mistral Small | 3 | 2 | 3 | 0 | 8 |
| DeepSeek V4 Flash | 5 | 7 | 1 | 1 | 14 |
| Llama 4 Maverick | 3 | 0 | 3 | 0 | 6 |
| Qwen 3.7 Flash | 6 | 4 | 1 | 0 | 11 |
| Kimi K2 | 5 | 3 | 2 | 1 | 11 |
| GLM 4.7 FlashX | 5 | 2 | 1 | 0 | 8 |
| MiniMax M2.5 | 4 | 4 | 3 | 0 | 11 |
| GPT-6 Luna | 2 | 6 | 0 | 0 | 8 |
| Muse Glimmer 30B | 4 | 6 | 1 | 0 | 11 |

## Sources returned with these answers

The sites and pages cited by the answers that named OneSignal, from 322 of the 364 answers that named it (only the models that return a source list).

### Domains cited

- onesignal.com: 155 (its own site)
- g2.com: 141
- braze.com: 91
- softwareadvice.com: 80
- gane.ai/index: 73
- guideflow.com: 73
- capterra.com: 61
- suprsend.com: 59
- getapp.com: 52
- getvero.com: 47

### Pages cited

- https://onesignal.com/pricing: 75
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared: 64
- https://braze.com/resources/articles/best-sms-marketing-platforms: 60
- https://g2.com/software/sms-marketing: 54
- https://softwareadvice.com/sms-marketing: 42
- https://dupple.com/learn/best-in-app-messaging-tools: 39
- https://courier.com/blog/top-push-notification-platforms: 36
- https://vibes.com/blog/best-sms-marketing-platforms: 35

## The company

Q140701571; https://onesignal.com; San Mateo, United States; founded 2011. From Wikidata, fetched 2026-09-14.

## In its own words

What OneSignal's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Customer Engagement Platform for Email, Push Notifications, & SMS (https://onesignal.com/)
- For: App publishers, businesses of all sizes, and teams in mobile gaming, fintech, eCommerce, news/media, and mobile apps (https://onesignal.com/)
- Price stated: Free to start, built to scale. (https://onesignal.com/)
- Starting price: 0 (https://onesignal.com/pricing)
- Free plan or trial: Free to start (https://onesignal.com/)
- Integrations claimed: 30 (https://onesignal.com/pricing)
- Customers named: Taptap Send, Beach Bum Games, DC Thomson, Bitcoin.com, TAG Heuer, Betmate, Cashea, BetterMe

## What it publishes

Every page onesignal.com exposes, read 2026-09-29: 3629 addresses. By kind, pages and the last 90 days:

- blog: 773 pages, 38 in the last 90 days, latest 2026-09-25
- case study: 86 pages, 3 in the last 90 days, latest 2026-08-20
- webinar or virtual event: 82 pages, 2 in the last 90 days, latest 2026-07-14
- conference or event: 12 pages, 0 in the last 90 days, latest 2022-05-20
- report or ebook: 11 pages, 0 in the last 90 days, latest 2023-05-25
- comparison: 41 pages, 5 in the last 90 days, latest 2026-09-17
- template or tool: 4 pages, 0 in the last 90 days, latest 2026-06-25
- glossary or explainer: 127 pages, 1 in the last 90 days, latest 2026-07-23
- podcast or video: 42 pages, 0 in the last 90 days, latest undated
- news or press: 9 pages, 0 in the last 90 days, latest 2019-03-05
- Recent: 2026-09-25 blog: 10 000 users signed up for your waitlist now what https://onesignal.com/blog/10-000-users-signed-up-for-your-waitlist-now-what
- Recent: 2026-09-25 blog: Most retention strategies are just reactivation tactics in a trench coat https://onesignal.com/blog/most-retention-strategies-are-just-reactivation-tactics-in-a-trench-coat
- Recent: 2026-09-25 blog: Is your churn a messaging problem or a product problem https://onesignal.com/blog/is-your-churn-a-messaging-problem-or-a-product-problem
- Recent: 2026-09-25 blog: Do your lifecycle flows still assume everyone checks email first https://onesignal.com/blog/do-your-lifecycle-flows-still-assume-everyone-checks-email-first
- Recent: 2026-09-23 blog: One in app every language what shipped at onesignal this month https://onesignal.com/blog/one-in-app-every-language-what-shipped-at-onesignal-this-month
- Recent: 2026-09-18 blog: How to find your actual best send time not the internets https://onesignal.com/blog/how-to-find-your-actual-best-send-time-not-the-internets

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.