# ON24: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 42 judge labels across 1 category by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/on24

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Webinar and virtual event platforms](https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/index.md) | 2% | 9 | 14% | 42 |

## What the models said for it

- "For a mid-sized B2B company, ON24 is the strongest overall recommendation" (Perplexity Sonar, Webinars)
- "Shortlist ON24 instead if marketing attribution, personalization, and always-on content conversion justify a higher-priced enterprise platform." (Perplexity Sonar, Webinars)
- "ON24 is the better "grow into it" option—but it's typically more of an enterprise purchase and can be overkill for some mid-sized teams" (GPT-5.4 mini, Webinars)
- "Top alternatives with fewer complaints: Consider Demio, GoTo Webinar, ON24, BigMarker, WebinarGeek, or Microsoft Teams Webinars" (Grok 4.20, Webinars)

## And against it

- "Enterprise-grade demand gen platform with quote-only pricing — likely overkill (and overpriced) for most mid-sized teams" (DeepSeek V4 Flash, Webinars)
- "Avoid ON24 unless you're a larger enterprise" (Kimi K2, Webinars)
- "Higher price point, steeper learning curve, and a legacy interface compared to newer platforms like Goldcast." (Gemini 3.5 Flash, Webinars)
- "Robust for webinars + events, with deep analytics and automation. More enterprise but scalable down." (Grok 4.20, Webinars)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 3 | 0 | 2 | 5 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named ON24, from 104 of the 125 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 51
- on24.com: 46 (its own site)
- easywebinar.com: 40
- airmeet.com: 37
- bizzabo.com: 31
- eventify.io: 30
- livestorm.co: 29
- vfairs.com: 26
- swarmify.com: 24
- zuddl.com: 24

### Pages cited

- https://g2.com/categories/virtual-event-platforms: 27
- https://eventify.io/blog/best-virtual-event-platform: 25
- https://swarmify.com/blog/best-webinar-platforms: 24
- https://g2.com/categories/webinar/enterprise: 23
- https://on24.com/blog/the-best-webinar-platforms-of-2026: 22
- https://zuddl.com/blog/best-virtual-event-platforms-large-scale-attendee-experiences: 21
- https://onestream.live/blog/webinar-platforms-comparison: 19
- https://vfairs.com/blog/best-enterprise-webinar-platforms: 17

## The company

ON24; http://www.on24.com/; San Francisco, United States; founded 1998; public, ONTF on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What ON24's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI Webinar & Engagement Platform (https://on24.com/)
- For: B2B marketing and revenue teams (https://on24.com/)
- Price stated: Get pricing (https://on24.com/)
- Integrations claimed: 30 (https://www.on24.com/pricing)
- Certifications: ISO 27001, ISO 27701, SOC 2 Type II, APEC PRP
- Hosting: Worldwide
- Customers named: Microsoft Azure, SAP, Snowflake, Oracle, Plante Moran, NASDAQ, ServiceNow, Thermo Fisher Scientific

## What it publishes

Every page on24.com exposes, read 2026-09-29: 2265 addresses. By kind, pages and the last 90 days:

- blog: 844 pages, 0 in the last 90 days, latest undated
- case study: 158 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 440 pages, 0 in the last 90 days, latest undated
- conference or event: 45 pages, 0 in the last 90 days, latest undated
- report or ebook: 7 pages, 0 in the last 90 days, latest undated
- comparison: 4 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 8 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 3 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.