# Omnisend: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 101 judge labels across 8 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/omnisend

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 11% | 3 | 6% | 33 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 5% | 4 | 11% | 19 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 5% | 7 | 5% | 19 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 9 | 12% | 17 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 11 | 0% | 10 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 38 | 0% | 1 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 75 | 0% | 1 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 80 | 0% | 1 |

## What the models said for it

- "The best balance of ecommerce functionality, usability, and price. Often rated highest overall for small-to-mid ecommerce stores." (DeepSeek V4 Flash, Ecommerce marketing)
- "Need push + SMS out of the box on a tight monthly budget and you want one dashboard: Omnisend Free → Standard $16/mo." (Muse Glimmer 30B, Mobile & push)
- "Choose Klaviyo (for maximum data depth/predictive scaling) or Omnisend (for lower cost and ease of use)." (Gemini 3.5 Flash, Ecommerce marketing)
- "If you're an e-commerce brand: Start with Omnisend's free plan and upgrade as you grow" (DeepSeek V4 Flash, SMS & WhatsApp)

## And against it

- "Avoid retail-heavy tools like Attentive or Omnisend unless your B2B has a heavy e-commerce element." (Grok 4.20, SMS & WhatsApp)
- "Avoid if SMS alone is the goal or if you expect SMS to be included in a low-cost plan" (Perplexity Sonar, Mobile & push)
- "avoid overly e-commerce-focused tools like Klaviyo or Omnisend" (Grok 4.20, Email marketing)
- "Skip heavy e-commerce platforms like Klaviyo or Omnisend" (Grok 4.20, Mobile & push)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 5 | 3 | 0 | 8 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 7 | 1 | 0 | 10 |
| Perplexity Sonar | 2 | 3 | 1 | 1 | 7 |
| Grok 4.20 | 2 | 4 | 5 | 4 | 15 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 3 | 4 | 2 | 1 | 10 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 1 | 0 | 5 |
| Kimi K2 | 2 | 5 | 4 | 0 | 11 |
| GLM 4.7 FlashX | 0 | 3 | 4 | 0 | 7 |
| MiniMax M2.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 3 | 2 | 5 | 0 | 10 |

## Sources returned with these answers

The sites and pages cited by the answers that named Omnisend, from 199 of the 220 answers that named it (only the models that return a source list).

### Domains cited

- softwareadvice.com: 53
- g2.com: 52
- braze.com: 47
- capterra.com: 43
- fitsmallbusiness.com: 40
- omnisend.com: 38 (its own site)
- shopify.com: 34
- toolradar.com: 33
- zapier.com: 31
- sender.net: 30

### Pages cited

- https://braze.com/resources/articles/best-sms-marketing-platforms: 38
- https://softwareadvice.com/sms-marketing: 34
- https://g2.com/software/sms-marketing: 27
- https://sender.net/blog/sms-marketing-platforms: 24
- https://vibes.com/blog/best-sms-marketing-platforms: 21
- https://aboutmartech.com/blog/cheapest-sms-marketing-software-small-business: 19
- https://wiserreview.com/blog/ecommerce-marketing-platform: 19
- https://fitsmallbusiness.com/best-marketing-automation-software: 16

## The company

Omnisend; https://www.omnisend.com/; Lithuania; founded 2014. From Wikidata, fetched 2026-09-14.

## In its own words

What Omnisend's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Official Email Marketing Software for Ecommerce; an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. (https://omnisend.com/)
- For: ecommerce brands (https://omnisend.com/)
- Price stated: Big-platform features, smaller bill, migration's on us. (https://omnisend.com/)
- Starting price: $0/mo (https://www.omnisend.com/pricing)
- Free plan or trial: Start free; No credit card required; Full access. (https://omnisend.com/)
- Integrations claimed: 295 (https://omnisend.com/); 280 (https://www.omnisend.com/blog/category/product-news/integrations) (pages disagree)
- Customers named: Salomon Japan, Bowy Made, Vagari Bags, AcreValue, Ovoko, Vyber Media, Dukier, Toak

## What it publishes

Every page omnisend.com exposes, read 2026-09-29: 6400 addresses. By kind, pages and the last 90 days:

- blog: 1005 pages, 27 in the last 90 days, latest 2026-09-29
- case study: 73 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 131 pages, 0 in the last 90 days, latest undated
- conference or event: 10 pages, 0 in the last 90 days, latest 2026-05-22
- report or ebook: 28 pages, 1 in the last 90 days, latest 2026-07-13
- comparison: 119 pages, 17 in the last 90 days, latest 2026-09-28
- template or tool: 131 pages, 2 in the last 90 days, latest 2026-08-10
- glossary or explainer: 50 pages, 0 in the last 90 days, latest 2026-06-02
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 37 pages, 0 in the last 90 days, latest 2026-04-07
- Recent: 2026-09-29 blog: Sms marketing https://www.omnisend.com/blog/sms-marketing
- Recent: 2026-09-28 blog: Halloween email examples https://www.omnisend.com/blog/halloween-email-examples
- Recent: 2026-09-28 comparison: Brevo vs sendgrid https://www.omnisend.com/blog/brevo-vs-sendgrid
- Recent: 2026-09-28 comparison: Brevo alternatives https://www.omnisend.com/blog/brevo-alternatives
- Recent: 2026-09-25 comparison: Wix email marketing vs mailchimp https://www.omnisend.com/blog/wix-email-marketing-vs-mailchimp
- Recent: 2026-09-25 blog: Shopify furniture stores https://www.omnisend.com/blog/shopify-furniture-stores

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.