# Oktopost: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 59 judge labels across 5 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/oktopost

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee advocacy platforms](https://www.gane.ai/index/gtm/marketing/employee-advocacy/index.md) | 31% | 1 | 10% | 40 |
| [Social media management](https://www.gane.ai/index/gtm/marketing/social-media-management/index.md) | 12% | 3 | 6% | 16 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 114 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 54 | 0% | 1 |
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 0% | 47 | 0% | 1 |

## What the models said for it

- "The best social media management platform for a mid-market B2B company is Oktopost, as it is specifically designed for B2B businesses" (Llama 4 Maverick, Social media)
- "Oktopost — *Best Dedicated B2B Platform* ... If your primary goal is lead generation & sales enablement: Go with Oktopost." (Gemini 3.5 Flash, Social media)
- "I'd recommend starting with Oktopost since it's purpose-built for B2B social selling and advocacy" (MiniMax M2.5, Employee advocacy)
- "My pick: Oktopost—if your company's social program is primarily B2B, especially LinkedIn-focused" (GPT-6 Luna, Social media)

## And against it

- "Avoid: Platforms like Sociabble, DSMN8, Haiilo, EveryoneSocial, and Oktopost" (Kimi K2, Employee advocacy)
- "Criticized for being a criticized challenger in several reviews." (Mistral Small, Employee advocacy)
- "Oktopost — test analytics and support during a pilot. G2's review summary flags some users' concerns about data accuracy and slow responses to fixes." (GPT-6 Luna, Employee advocacy)
- "starts at a significantly lower price point than giants like DSMN8 or Oktopost" (Qwen 3.7 Flash, Employee advocacy)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 2 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 4 | 1 | 1 | 0 | 6 |
| Perplexity Sonar | 3 | 3 | 0 | 0 | 6 |
| Grok 4.20 | 1 | 2 | 0 | 0 | 3 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 1 | 4 |
| Llama 4 Maverick | 2 | 0 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 1 | 3 | 2 | 1 | 7 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 0 | 5 |
| MiniMax M2.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-6 Luna | 2 | 2 | 0 | 1 | 5 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Oktopost, from 167 of the 174 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 80
- blog.hootsuite.com: 70
- capterra.com: 51
- oktopost.com: 46 (its own site)
- marketbeam.io: 41
- vulse.co: 40
- thecmo.com: 37
- buffer.com: 35
- postiv.ai: 33
- linkedin.com: 31

### Pages cited

- https://blog.hootsuite.com/employee-advocacy-tools: 48
- https://thecmo.com/tools/best-employee-advocacy-software: 35
- https://g2.com/categories/employee-advocacy: 34
- https://capterra.com/employee-advocacy-software: 31
- https://blog.hubspot.com/marketing/best-social-media-management-tools: 29
- https://buffer.com/resources/best-social-media-management-tools: 29
- https://gmtoday.com/partner/best-employee-advocacy-software-2026/article_27b26ddc-6c24-42cc-be69-7cfb0ecd92f7.html: 28
- https://postiv.ai/blog/best-employee-advocacy-tools: 28

## In its own words

What Oktopost's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: B2B social media management platform (https://oktopost.com/)
- For: modern data-driven organizations (https://oktopost.com/)
- Price stated: Annual plans built for B2B marketing teams. Final quote depends on team size and add-ons (https://www.oktopost.com/pricing)
- Starting price: from 499 /mo (billed annually) (https://www.oktopost.com/pricing)
- Integrations claimed: 6 (https://www.oktopost.com/platform)
- Certifications: ISO 27001, SOC 2 Type II, EU-US DPF, CSA STAR, GDPR
- Hosting: US (AWS us-east-1), EU (AWS eu-central-1)
- Customers named: Fujitsu, HCLTech, ACI Worldwide, Certiport

## What it publishes

Every page oktopost.com exposes, read 2026-09-29: 1292 addresses. By kind, pages and the last 90 days:

- blog: 767 pages, 18 in the last 90 days, latest 2026-09-28
- case study: 37 pages, 2 in the last 90 days, latest 2026-09-16
- webinar or virtual event: 81 pages, 0 in the last 90 days, latest 2026-03-26
- conference or event: 3 pages, 1 in the last 90 days, latest 2026-09-21
- report or ebook: 49 pages, 1 in the last 90 days, latest 2026-08-31
- comparison: 24 pages, 0 in the last 90 days, latest 2026-06-10
- template or tool: 11 pages, 1 in the last 90 days, latest 2026-08-19
- glossary or explainer: 180 pages, 8 in the last 90 days, latest 2026-09-27
- podcast or video: 10 pages, 0 in the last 90 days, latest 2025-02-05
- news or press: 25 pages, 2 in the last 90 days, latest 2026-09-01
- Recent: 2026-09-28 blog: Right post right time best posting times for publishing https://www.oktopost.com/blog/right-post-right-time-best-posting-times-for-publishing
- Recent: 2026-09-27 blog: Mcp registry legacy servers https://www.oktopost.com/blog/mcp-registry-legacy-servers
- Recent: 2026-09-27 glossary or explainer: Social media compliance auditing b2b https://www.oktopost.com/glossary/social-media-compliance-auditing-b2b
- Recent: 2026-09-24 blog: B2b marketing in the age of ai tech week grand rapids highlights https://www.oktopost.com/blog/b2b-marketing-in-the-age-of-ai-tech-week-grand-rapids-highlights
- Recent: 2026-09-23 blog: What actually keeps employees sharing 7 lessons from employee advocates https://www.oktopost.com/blog/what-actually-keeps-employees-sharing-7-lessons-from-employee-advocates
- Recent: 2026-09-21 conference or event: Personal brand roi finally provable linkedin personal profile metrics https://www.oktopost.com/blog/personal-brand-roi-finally-provable-linkedin-personal-profile-metrics

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.