# Okendo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 3 categories by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/okendo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 83 | 25% | 4 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 53 | 0% | 1 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 91 | 0% | 1 |

## What the models said for it

- "Okendo starts at approximately $19/month and integrates with Shopify" (Perplexity Sonar, Reviews)
- "Alternatives like Okendo are often recommended for smaller DTC brands." (DeepSeek V4 Flash, Ecommerce marketing)

## And against it

- "Avoid: Pure e-commerce tools like Yotpo, Okendo, or Bazaarvoice" (Grok 4.20, Reviews)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Okendo, from 23 of the 25 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 15
- softwareadvice.com: 13
- albato.com: 8
- capterra.com: 8
- getapp.com: 6
- smallbiztrends.com: 6
- softwareadvice.com.au: 4
- softwareworld.co: 4
- zapier.com: 4
- birdeye.com: 3

### Pages cited

- https://softwareadvice.com/review-management: 6
- https://albato.com/blog/publications/best-review-management-software: 5
- https://capterra.com/review-management-software: 4
- https://g2.com/categories/customer-advocacy: 4
- https://g2.com/categories/review-management-software: 4
- https://softwareadvice.com.au/directory/4509/reputation-management/software: 4
- https://zapier.com/blog/review-management-software: 4
- https://blog.hootsuite.com/employee-advocacy-tools: 3

## In its own words

What Okendo's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Customer Marketing Platform; "The operating system for building stronger, more profitable customer relationships." (https://okendo.io/)
- For: Fast-growing Shopify brands (https://okendo.io/)
- Price stated: Plans from $19/month. (https://okendo.io/)
- Starting price: 19 (https://okendo.io/)
- Certifications: GDPR, CCPA, SOC 2 Type II, ADA
- Customers named: Skims, Dixxon, Terra Kaffe, NEIWAI, NOBULL, Uncommon James, Baseball Lifestyle 101, Dr. Squatch

## What it publishes

Every page okendo.io exposes, read 2026-09-29: 1269 addresses. By kind, pages and the last 90 days:

- blog: 273 pages, 6 in the last 90 days, latest 2026-09-17
- case study: 64 pages, 2 in the last 90 days, latest 2026-08-17
- webinar or virtual event: 57 pages, 5 in the last 90 days, latest 2026-09-22
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 35 pages, 0 in the last 90 days, latest 2025-07-30
- comparison: 18 pages, 0 in the last 90 days, latest 2026-05-19
- glossary or explainer: 4 pages, 0 in the last 90 days, latest 2025-01-15
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 1 in the last 90 days, latest 2026-08-18
- Recent: 2026-09-22 webinar or virtual event: Retain bfcm shoppers https://okendo.io/resources/webinars/retain-bfcm-shoppers
- Recent: 2026-09-17 blog: Paid memberships https://okendo.io/resources/blog/paid-memberships
- Recent: 2026-09-17 blog: Generative engine optimization https://okendo.io/resources/blog/generative-engine-optimization
- Recent: 2026-09-17 blog: Loyalty without discounts https://okendo.io/resources/blog/loyalty-without-discounts
- Recent: 2026-09-17 blog: Types of loyalty programs https://okendo.io/resources/blog/types-of-loyalty-programs
- Recent: 2026-09-17 blog: How to calculate discounts https://okendo.io/resources/blog/how-to-calculate-discounts

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.