# Nutshell: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 11 judge labels across 3 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/nutshell

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [CRM](https://www.gane.ai/index/gtm/revops/crm/index.md) | 2% | 5 | 11% | 9 |
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 53 | 0% | 1 |
| [Customer success platforms](https://www.gane.ai/index/gtm/customer/customer-success-platforms/index.md) | 0% | 28 | 0% | 1 |

## What the models said for it

- "Nutshell is the best affordable CRM for small businesses, starting at $13 per month per user" (Claude Haiku 4.5, CRM)
- "Good for companies wanting integrated CRM + customer success, especially if you're starting with a lower budget." (Claude Haiku 4.5, Customer success)
- "Best for growing B2B sales teams 5-50 reps seeking an affordable, easy-to-use CRM" (Muse Glimmer 30B, CRM)
- "Flowlu or Nutshell combine CRM with additional tools like invoicing or marketing." (GLM 4.7 FlashX, CRM)

## And against it

- "flags Kylas Sales CRM, Bigin, and Nutshell for reporting-related complaints" (GPT-5.4 mini, CRM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Nutshell, from 31 of the 32 answers that named it (only the models that return a source list).

### Domains cited

- nutshell.com: 23 (its own site)
- marketwatch.com: 9
- blog.hubspot.com: 7
- fortune.com: 7
- emailtooltester.com: 6
- g2.com: 6
- pcmag.com: 6
- capterra.com: 5
- technologyadvice.com: 5
- zdnet.com: 5

### Pages cited

- https://nutshell.com/blog/best-affordable-crm: 10
- https://marketwatch.com/guides/business/best-crm-for-small-business: 9
- https://fortune.com/recommends/crm/best-crm-for-smb: 7
- https://emailtooltester.com/en/best-crm-for-small-business: 6
- https://nutshell.com/blog/best-b2b-crm-software: 5
- https://pcmag.com/picks/the-best-small-business-crm-software: 5
- https://technologyadvice.com/small-business-crm: 5
- https://nutshell.com/blog/best-ai-chatbot-for-website: 4

## In its own words

What Nutshell's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered sales CRM and marketing automation (https://nutshell.com/)
- For: Small Businesses (https://nutshell.com/)
- Price stated: $13 Per user, per month (https://nutshell.com/)
- Starting price: 13 (https://nutshell.com/)
- Free plan or trial: Free 14-Day Trial (https://nutshell.com/)
- Integrations claimed: 5000 (https://nutshell.com/)
- Certifications: SOC 2
- Customers named: Patrick Services, Connected Sales and Marketing, DocSolid, 89-Paint, The Reuse Network, Clear Path Strategy

## What it publishes

Every page nutshell.com exposes, read 2026-09-29: 1807 addresses. By kind, pages and the last 90 days:

- blog: 787 pages, 13 in the last 90 days, latest 2026-09-23
- case study: 22 pages, 0 in the last 90 days, latest 2026-03-17
- webinar or virtual event: 23 pages, 0 in the last 90 days, latest 2026-06-17
- conference or event: 4 pages, 0 in the last 90 days, latest 2024-05-07
- report or ebook: 7 pages, 0 in the last 90 days, latest 2026-06-22
- comparison: 99 pages, 0 in the last 90 days, latest 2025-04-25
- template or tool: 1 pages, 0 in the last 90 days, latest 2024-10-25
- glossary or explainer: 22 pages, 0 in the last 90 days, latest 2025-01-29
- podcast or video: 8 pages, 0 in the last 90 days, latest 2024-03-19
- news or press: 3 pages, 0 in the last 90 days, latest 2024-12-17
- Recent: 2026-09-23 blog: Crm office 365 integration https://www.nutshell.com/blog/crm-office-365-integration
- Recent: 2026-09-16 blog: Crm ai tools https://www.nutshell.com/blog/crm-ai-tools
- Recent: 2026-09-16 blog: Crm ai pricing comparison https://www.nutshell.com/blog/crm-ai-pricing-comparison
- Recent: 2026-09-10 blog: User friendly crm https://www.nutshell.com/blog/user-friendly-crm
- Recent: 2026-08-28 blog: Ringcentral sms inbox https://www.nutshell.com/blog/ringcentral-sms-inbox
- Recent: 2026-08-27 blog: Crm reporting https://www.nutshell.com/blog/crm-reporting

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.