# Notion alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 403 of the 504 answers in the 2 categories where Notion holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/notion/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 64
- Document360: 24
- HubSpot Marketing Hub: 20
- Zendesk Guide: 16
- Freshdesk: 9
- Helpjuice: 9

## Knowledge base and self-service

**Small business**: 39 of 84 answers did not name Notion (Notion is #1 of 16 at 28%).

- Freshdesk: first choice in 4 of those 39
- Help Scout Docs: first choice in 4 of those 39
- Zendesk Guide: first choice in 3 of those 39
- Document360: first choice in 2 of those 39
- ProductLift: first choice in 2 of those 39
- Guru: first choice in 1 of those 39
- Help Scout with Docs + Beacon: first choice in 1 of those 39
- HelpDocs: first choice in 1 of those 39

**Mid-market**: 59 of 84 answers did not name Notion (Notion is #2 of 14 at 17%).

- Document360: first choice in 12 of those 59
- Freshdesk: first choice in 5 of those 59
- Zendesk Guide: first choice in 4 of those 59
- BookStack: first choice in 2 of those 59
- TeamSupport: first choice in 2 of those 59
- Confluence: first choice in 1 of those 59
- Help Scout Docs: first choice in 1 of those 59
- Nuclino: first choice in 1 of those 59

**Enterprise**: 74 of 84 answers did not name Notion (Notion is #12 of 12 at 0%).

- Document360: first choice in 10 of those 74
- Helpjuice: first choice in 9 of those 74
- Zendesk Guide: first choice in 9 of those 74
- Confluence: first choice in 4 of those 74
- Guru: first choice in 4 of those 74
- Supportbench: first choice in 4 of those 74
- Salesforce Service Cloud: first choice in 3 of those 74
- KnowledgeBase.com: first choice in 2 of those 74

## Content marketing platforms

**Small business**: 68 of 84 answers did not name Notion (Notion is #5 of 16 at 5%).

- HubSpot Content Hub: first choice in 24 of those 68
- HubSpot Marketing Hub: first choice in 4 of those 68
- StoryChief: first choice in 4 of those 68
- WordPress: first choice in 4 of those 68
- Buffer: first choice in 3 of those 68
- CoSchedule Marketing Suite: first choice in 3 of those 68
- ActiveCampaign: first choice in 2 of those 68
- Jasper: first choice in 2 of those 68

**Mid-market**: 79 of 84 answers did not name Notion (Notion is #15 of 16 at 0%).

- HubSpot Content Hub: first choice in 30 of those 79
- HubSpot Marketing Hub: first choice in 10 of those 79
- Canva: first choice in 2 of those 79
- Semrush Content Marketing Platform: first choice in 2 of those 79
- StoryChief: first choice in 2 of those 79
- CoSchedule Marketing Suite: first choice in 1 of those 79
- HubSpot for Marketers: first choice in 1 of those 79
- Mailchimp: first choice in 1 of those 79

**Enterprise**: 84 of 84 answers did not name Notion.

- HubSpot Content Hub: first choice in 10 of those 84
- Optimizely CMP: first choice in 9 of those 84
- Contently: first choice in 7 of those 84
- Adobe Experience Manager: first choice in 6 of those 84
- Aprimo: first choice in 6 of those 84
- HubSpot Marketing Hub: first choice in 6 of those 84
- Optimizely CMS: first choice in 4 of those 84
- dotCMS: first choice in 4 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.