# Northbeam: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 31 judge labels across 1 category by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/northbeam

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 5% | 6 | 23% | 31 |

## What the models said for it

- "Look for unified MMM+MTA with strong privacy resilience (Rockerbox, SegmentStream, Northbeam)" (Kimi K2, Attribution & MMM)
- "alternatives like Rockerbox or Northbeam are often recommended for lighter, more modern needs" (Grok 4.20, Attribution & MMM)
- "I most often recommend starting with Northbeam or Rockerbox" (MiniMax M2.5, Attribution & MMM)
- "Northbeam — Best all-in-one MTA + MMM for mid-market B2B" (DeepSeek V4 Flash, Attribution & MMM)

## And against it

- "Criticized for 33% negative sentiment, especially regarding model transparency and accuracy in multi-touch attribution." (Mistral Small, Attribution & MMM)
- "DTC/e-commerce focused — wrong fit for B2B pipelines" (DeepSeek V4 Flash, Attribution & MMM)
- "Traditional Enterprise Marketing Mix Modeling (MMM) platforms (like Northbeam or Rockerbox) typically cost thousands of dollars monthly." (Qwen 3.7 Flash, Attribution & MMM)
- "enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month" (Gemini 3.5 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 1 | 2 | 0 | 4 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 1 | 0 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Northbeam, from 88 of the 101 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 41
- admetrics.io: 34
- aboutmartech.com: 33
- gane.ai/index: 32
- improvado.io: 28
- sellforte.com: 28
- cometly.com: 27
- measured.com: 22
- mammoth.io: 21
- segmentstream.com: 18

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 30
- https://mammoth.io/blog/marketing-attribution-software: 21
- https://vexpower.com/mmm/marketing-mix-modeling-software: 18
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 17
- https://vezadigital.com/post/marketing-attribution-tools: 17
- https://aboutmartech.com/blog/how-to-choose-attribution-software: 16
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 14
- https://heeet.io/blog/15-best-multi-touch-marketing-attribution-platforms-compared-in-depth: 13

## In its own words

What Northbeam's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the marketing intelligence platform for profitable growth (https://northbeam.io/)
- For: modern marketers (https://northbeam.io/)
- Price stated: Contact us for a quote; $1,500 / for maximum value; $3,500 / per month; Custom / for maximum value (https://www.northbeam.io/pricing)
- Starting price: $1,500 (https://www.northbeam.io/pricing)
- Customers named: Grüns, Dr. Squatch, Omnilux, Gardyn, Timex Group, Hexclad, Kizik, Dr Squatch

## What it publishes

Every page northbeam.io exposes, read 2026-09-29: 676 addresses. By kind, pages and the last 90 days:

- blog: 99 pages, 0 in the last 90 days, latest undated
- case study: 22 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 5 pages, 0 in the last 90 days, latest undated
- comparison: 8 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 15 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.