# Northbeam alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 218 of the 252 answers in the 1 category where Northbeam holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/northbeam/alternatives

## Named instead, most often (every category and segment added)

- Dreamdata: 38
- Google Analytics 4: 22
- Rockerbox: 16
- Adobe Marketo Measure: 13
- Google Meridian: 9
- Analytic Partners: 7

## Attribution and marketing mix modeling

**Small business**: 70 of 84 answers did not name Northbeam (Northbeam is #12 of 19 at 2%).

- Google Analytics 4: first choice in 15 of those 70
- Dreamdata: first choice in 14 of those 70
- HubSpot Marketing Hub: first choice in 6 of those 70
- Google Meridian: first choice in 4 of those 70
- Ruler Analytics: first choice in 4 of those 70
- Cometly: first choice in 3 of those 70
- Triple Whale: first choice in 3 of those 70
- Recast: first choice in 2 of those 70

**Mid-market**: 75 of 84 answers did not name Northbeam (Northbeam is #6 of 22 at 5%).

- Dreamdata: first choice in 17 of those 75
- Google Analytics 4: first choice in 7 of those 75
- Google Meridian: first choice in 5 of those 75
- Rockerbox: first choice in 5 of those 75
- Recast: first choice in 4 of those 75
- Mammoth Analytics: first choice in 2 of those 75
- Measured: first choice in 2 of those 75
- Meta Robyn: first choice in 2 of those 75

**Enterprise**: 73 of 84 answers did not name Northbeam (Northbeam is #14 of 16 at 0%).

- Adobe Marketo Measure: first choice in 13 of those 73
- Rockerbox: first choice in 11 of those 73
- Analytic Partners: first choice in 7 of those 73
- Dreamdata: first choice in 7 of those 73
- Measured: first choice in 5 of those 73
- CaliberMind: first choice in 3 of those 73
- HockeyStack: first choice in 3 of those 73
- Paramark: first choice in 3 of those 73

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.