# NIQ: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/niq

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 111 | 0% | 1 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 106 | 0% | 1 |

## What the models said for it

- "Combines consumer purchase-panel data with retail measurement" (GPT-6 Luna, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named NIQ, from 5 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- britopian.com: 2
- circana.com: 2
- gwi.com: 2
- kantar.com: 2
- mrisimmons.com: 2
- qualtrics.com: 2
- rwazi.com: 2
- simporter.com: 2
- yougov.com: 2
- analyticpartners.com: 1

### Pages cited

- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 2
- https://mrisimmons.com/about: 2
- https://rwazi.com/blog/consumer-insights-platforms-compared: 2
- https://simporter.com/top/audience-intelligence: 2
- https://yougov.com/en-us/business/products/profiles: 2
- https://analyticpartners.com/solutions/commercial-analytics: 1
- https://appsflyer.com/products/measurement/mobile-attribution: 1
- https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.