# Neustar: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 3 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/neustar

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 91 | 43% | 7 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 126 | 50% | 2 |
| [Local listings management](https://www.gane.ai/index/gtm/marketing/local-listings-management/index.md) | 0% | 48 | 100% | 1 |

## What the models said for it

- "Identity + fraud prevention; unified digital/offline identity" (Kimi K2, Identity)

## And against it

- "three major Data Aggregators (D&B, Localeze, and Neustar/Infogroup) held a monopoly... notorious for being frustrating" (Qwen 3.7 Flash, Local listings)
- "repeatedly named in buyer complaints around privacy and consent" (Muse Glimmer 30B, Identity)
- "Neustar (now part of TransUnion—watch for data broker ties)" (Grok 4.20, Identity)
- "putting them out of reach for companies with tight budgets" (Gemini 3.5 Flash, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Neustar, from 23 of the 32 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 11
- acxiom.com: 9
- softwaresuggest.com: 8
- gane.ai/index: 7
- usermaven.com: 7
- alium.io: 6
- hightouch.com: 6
- liveramp.com: 6
- aboutmartech.com: 5
- delivr.ai: 5

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 9
- https://softwaresuggest.com/identity-resolution-software: 8
- https://g2.com/categories/identity-resolution: 6
- https://usermaven.com/blog/identity-resolution-software: 6
- https://delivr.ai/whitepapers/identity-resolution-vendor-landscape-2026-whitepaper.html: 5
- https://itechguides.com/best/identity-resolution-software: 5
- https://winpure.com/best-identity-resolution-software: 5
- https://g2.com/categories/identity-resolution/enterprise: 4

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.