# Muck Rack: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 58 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/muck-rack

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 42% | 1 | 9% | 57 |
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 0% | 85 | 100% | 1 |

## What the models said for it

- "Choose Muck Rack if: Pitching journalists, maintaining media relationships, and having a modern CRM interface are your top priorities." (Gemini 3.5 Flash, PR)
- "The Industry Standard: Muck Rack ... has become the de facto standard for independent PR professionals and in-house B2B teams" (Qwen 3.7 Flash, PR)
- "Muck Rack stands out as the best overall PR and media monitoring platform for a mid-market B2B company" (Grok 4.20, PR)
- "Muck Rack and Meltwater are the top choices due to their comprehensive features and scalability" (Mistral Small, PR)

## And against it

- "Avoid big enterprise platforms like Meltwater, Cision, or Muck Rack" (DeepSeek V4 Flash, PR)
- "may not require the multi-million dollar complexity of an enterprise tool (like Cision or Muck Rack) just yet" (Qwen 3.7 Flash, Influencer)
- "Limited functionality and incomplete media coverage... Weak reporting/analysis and mobile support." (Grok 4.20, PR)
- "powerful but generally use custom pricing and are harder to justify on a tight budget" (Perplexity Sonar, PR)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 1 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 3 | 2 | 0 | 1 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 2 | 5 |
| Grok 4.20 | 2 | 0 | 1 | 1 | 4 |
| Mistral Small | 2 | 0 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 1 | 6 |
| Llama 4 Maverick | 2 | 0 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 1 | 5 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 0 | 4 |
| MiniMax M2.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-6 Luna | 2 | 1 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Muck Rack, from 143 of the 161 answers that named it (only the models that return a source list).

### Domains cited

- brand24.com: 60
- g2.com: 60
- blog.hubspot.com: 46
- cision.com: 44
- learn.g2.com: 44
- linkedin.com: 41
- muckrack.com: 39 (its own site)
- pr.co: 39
- agilitypr.com: 38
- meltwater.com: 38

### Pages cited

- https://blog.hubspot.com/agency/tools-for-public-relations: 46
- https://brand24.com/blog/best-pr-monitoring-tools: 46
- https://learn.g2.com/best-media-monitoring-software: 42
- https://linkedin.com/pulse/media-monitoring-showdown-which-tools-truly-deliver-muhammad-farhan-8gvee: 36
- https://ereleases.com/best-media-monitoring-tools-small-businesses-complete-guide: 34
- https://newsdata.io/blog/media-monitoring-tools: 31
- https://cloro.dev/blog/media-monitoring-tools: 25
- https://semrush.com/blog/best-pr-tools: 25

## The company

Muck Rack; https://muckrack.com/; New York City, United States; founded 2009. From Wikidata, fetched 2026-09-14.

## In its own words

What Muck Rack's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI Comms Platform (https://muckrack.com/)
- For: PR Teams (https://muckrack.com/)
- Certifications: SOC 2
- Customers named: Real Chemistry, Walker Sands, Bollare, Golin, Renewcomm, Allison+Partners, Zapier, Patagonia

## What it publishes

Every page muckrack.com exposes, read 2026-09-29: 10025 addresses. By kind, pages and the last 90 days:

- blog: 1770 pages, 20 in the last 90 days, latest 2026-09-25
- case study: 7 pages, 0 in the last 90 days, latest 2024-12-01
- webinar or virtual event: 66 pages, 3 in the last 90 days, latest 2026-09-24
- conference or event: 23 pages, 1 in the last 90 days, latest 2026-08-26
- report or ebook: 18 pages, 0 in the last 90 days, latest 2024-07-01
- comparison: 18 pages, 0 in the last 90 days, latest 2023-08-01
- template or tool: 11 pages, 0 in the last 90 days, latest 2023-08-01
- glossary or explainer: 43 pages, 0 in the last 90 days, latest 2025-08-01
- podcast or video: 46 pages, 1 in the last 90 days, latest 2026-08-14
- news or press: 97 pages, 0 in the last 90 days, latest 2025-07-01
- Recent: 2026-09-25 blog: Ai visibility media measurement https://muckrack.com/blog/ai-visibility-media-measurement
- Recent: 2026-09-24 webinar or virtual event: Get your people quoted webinar recap https://muckrack.com/blog/get-your-people-quoted-webinar-recap
- Recent: 2026-09-23 webinar or virtual event: Above the fold webinar faqs https://muckrack.com/blog/above-the-fold-webinar-faqs
- Recent: 2026-09-21 blog: Measure pr crisis that never happened https://muckrack.com/blog/measure-pr-crisis-that-never-happened
- Recent: 2026-09-17 webinar or virtual event: Above the fold webinar https://muckrack.com/blog/above-the-fold-webinar
- Recent: 2026-09-16 blog: Introducing newsjacking opportunities https://muckrack.com/blog/introducing-newsjacking-opportunities

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.