# MSG91: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/msg91

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 101 | 100% | 1 |

## And against it

- "using bulk SMS services from providers like MSG91, Fast2SMS, or BhashSMS... Poor delivery rates, fake delivery reports, zero support on DLT registration" (Muse Glimmer 30B, SMS & WhatsApp)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named MSG91, from 3 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- alium.io: 3
- attentive.com: 2
- braze.com: 2
- g2.com: 2
- gane.ai/index: 2
- github.com: 2
- mailchimp.com: 2
- onesignal.com: 2
- smsgatewayhub.com: 2
- softwareadvice.com: 2

### Pages cited

- https://alium.io/research/top-complaints-sms: 3
- https://braze.com/resources/articles/best-sms-marketing-platforms: 2
- https://g2.com/software/sms-marketing: 2
- https://onesignal.com/blog/understanding-the-rewards-and-risks-of-sms-marketing: 2
- https://smsgatewayhub.com/blog/fed-up-with-your-bulk-sms-vendor: 2
- https://telnyx.com/resources/sms-marketing-platforms: 2
- https://zapier.com/blog/best-sms-app: 2
- https://4thoughtmarketing.com/articles/preference-management-failures: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.