# MRI-Simmons: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mri-simmons

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 98 | 0% | 1 |

## What the models said for it

- "A U.S.-focused, nationally representative consumer dataset, used for profiling, media planning, and audience activation." (GPT-6 Luna, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named MRI-Simmons, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- gwi.com: 2
- mrisimmons.com: 2 (its own site)
- qualtrics.com: 2
- yougov.com: 2
- circana.com: 1
- comscore.com: 1
- influence-help.brandwatch.com: 1
- investors.nielseniq.com: 1
- ipsos.com: 1
- kantar.com: 1

### Pages cited

- https://mrisimmons.com/about: 2
- https://yougov.com/en-us/business/products/profiles: 2
- https://circana.com/solution-areas/consumer: 1
- https://comscore.com/About: 1
- https://gwi.com/brand: 1
- https://gwi.com/connecting-the-dots/methodology: 1
- https://influence-help.brandwatch.com/en/articles/12414695-overview-of-consumer-intelligence: 1
- https://investors.nielseniq.com/overview/default.aspx: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.