# mParticle: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 47 judge labels across 8 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mparticle

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 19 | 30% | 27 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 49 | 30% | 10 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 49 | 0% | 3 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 89 | 33% | 3 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 123 | 0% | 1 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 163 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 50 | 0% | 1 |
| [Tag management](https://www.gane.ai/index/gtm/gtm-data/tag-management/index.md) | 0% | 26 | 0% | 1 |

## What the models said for it

- "Prioritize Customer Data Platforms (CDPs) like Segment, Tealium, or mParticle for first-party focus" (Grok 4.20, DMP)
- "Standalone CDPs: Segment (now part of Twilio), mParticle, Tealium, Amperity—strong for flexibility and integrations." (Grok 4.20, CDP)
- "If you're enterprise-scale with complex data, consider mParticle or ActionIQ." (Mistral Small, CDP)
- "Segment (Twilio) or mParticle — If you want a broader CDP + TMS approach." (Grok 4.20, Tag management)

## And against it

- "Rated as the lowest-rated CDP (≈6.4/10) by buyers. Users describe paying for capability they never switched on" (GLM 4.7 FlashX, CDP)
- "completely out of scope for limited budgets" (DeepSeek V4 Flash, DMP)
- "Examples include mParticle joining Rokt... it is a reason to confirm that support, pricing, data terms, staffing, and the product roadmap are stable." (GPT-6 Luna, CDP)
- "Avoid at your size: Redshift (aging), Postgres-based warehouses (unless very light), or trying to run everything in your transactional DB." (Grok 4.20, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 5 | 0 | 5 |
| GPT-5.4 mini | 0 | 1 | 2 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 3 | 2 | 4 | 10 |
| Mistral Small | 0 | 1 | 4 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 2 | 6 |
| Kimi K2 | 0 | 0 | 3 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named mParticle, from 88 of the 125 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 39
- hightouch.com: 20
- zapier.com: 20
- resources.rework.com: 19
- albato.com: 18
- forbes.com: 18
- gane.ai/index: 17
- cdp.com: 15
- salesforce.com: 14
- tealium.com: 14

### Pages cited

- https://zapier.com/blog/customer-data-platform: 20
- https://albato.com/blog/publications/best-customer-data-platform-software: 18
- https://forbes.com/advisor/business/software/best-customer-data-platform: 18
- https://g2.com/categories/customer-data-platform-cdp: 11
- https://g2.com/categories/customer-data-platform-cdp/enterprise: 10
- https://hightouch.com/resources/cdp-landscape-guide: 10
- https://resources.rework.com/tools/customer-data/best-customer-data-platforms-2026: 10
- https://cdp.com/basics/cdp-vendors: 9

## The company

mparticle; http://www.mparticle.com. From Wikidata, fetched 2026-09-14.

## In its own words

What mParticle's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The performance CDP that turns customer data into audiences, actions, and growth. (https://mparticle.com/)
- For: CMOs (https://mparticle.com/)
- Price stated: Request pricing (https://mparticle.com/)
- Integrations claimed: 300 (https://mparticle.com/)
- Certifications: GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II
- Customers named: CKE brands, Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna

## What it publishes

Every page mparticle.com exposes, read 2026-09-29: 1586 addresses. By kind, pages and the last 90 days:

- blog: 159 pages, 0 in the last 90 days, latest undated
- case study: 47 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 7 pages, 0 in the last 90 days, latest undated
- report or ebook: 277 pages, 0 in the last 90 days, latest undated
- comparison: 22 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest undated
- news or press: 51 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.