# Moz: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 24 judge labels across 4 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/moz

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 21 | 29% | 17 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 100 | 75% | 4 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 45 | 0% | 2 |
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 0% | 93 | 0% | 1 |

## What the models said for it

- "Moz is primarily an SEO platform, so it's best for teams that want to ensure their content is optimized for search engines" (Mistral Small, Content marketing)
- "A strong alternative to Ahrefs, offering keyword research, site audits, and link analysis" (Mistral Small, SEO)
- "Best For: Beginners, local businesses, and long-term site health monitoring." (Grok 4.20, SEO)
- "Use case: Core SEO with strong educational resources and community." (Muse Glimmer 30B, SEO)

## And against it

- "enterprise users have reported issues with reliability, user interface friction at scale, and negative experiences with the platform" (Mistral Small, SEO)
- "Proprietary metrics like Moz's *Domain Authority (DA)* ... are third-party estimations, not Google ranking factors." (Gemini 3.5 Flash, SEO)
- "Moz is shown with 57% negative rate in one "most traditional enterprise SEO platforms are poor choices" prompt." (Muse Glimmer 30B, SEO)
- "Buying Semrush, Ahrefs, and Moz simultaneously often creates substantial overlap and unnecessary cost" (Perplexity Sonar, Competitive intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 2 | 0 | 2 | 4 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Moz, from 47 of the 53 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 19
- gane.ai/index: 11
- zapier.com: 11
- g2.com: 9
- capterra.com: 8
- rankauthority.com: 8
- forbes.com: 7
- toolradar.com: 7
- ahrefs.com: 6
- linkedin.com: 6

### Pages cited

- https://blog.hubspot.com/marketing/seo-tools-for-small-business: 11
- https://zapier.com/blog/best-seo-content-optimization-tools: 8
- https://techradar.com/news/best-seo-tool: 6
- https://forbes.com/advisor/uk/business/software/best-seo-tools: 5
- https://www.gane.ai/index/gtm/marketing/seo-content-optimization/2026-09/enterprise: 5
- https://www.gane.ai/index/gtm/marketing/seo-content-optimization/smb: 5
- https://seomafiaclub.com/blog/tools-and-reviews/overrated-seo-tools: 5
- https://g2.com/categories/seo-tools/f/content-optimization: 4

## The company

Moz; http://moz.com/; Seattle, United States; founded 2004. From Wikidata, fetched 2026-09-14.

## In its own words

What Moz's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: SEO Software for Smarter Marketing (https://moz.com/)
- For: Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions? (https://moz.com/products/api)
- Price stated: flexible pricing (https://moz.com/)
- Starting price: 20 (https://moz.com/products/api)
- Free plan or trial: free trial (https://moz.com/)
- Customers named: Go Fish Digital, Chesapeake Regional Healthcare, Intellitonic, Hum, Zillow, Content Harmony, Odys Global, iPullRank

## What it publishes

Every page moz.com exposes, read 2026-09-29: 10022 addresses. By kind, pages and the last 90 days:

- blog: 3766 pages, 10 in the last 90 days, latest 2026-09-25
- case study: 89 pages, 0 in the last 90 days, latest 2019-08-08
- webinar or virtual event: 66 pages, 3 in the last 90 days, latest 2026-09-22
- conference or event: 11 pages, 1 in the last 90 days, latest 2026-09-18
- report or ebook: 53 pages, 0 in the last 90 days, latest 2019-06-17
- comparison: 53 pages, 0 in the last 90 days, latest 2019-09-03
- template or tool: 31 pages, 0 in the last 90 days, latest 2021-10-20
- glossary or explainer: 240 pages, 1 in the last 90 days, latest 2026-08-26
- podcast or video: 6 pages, 0 in the last 90 days, latest 2019-05-22
- news or press: 16 pages, 0 in the last 90 days, latest 2024-06-03
- Recent: 2026-09-25 blog: Wtf is nl web whiteboard friday https://moz.com/blog/wtf-is-nl-web-whiteboard-friday
- Recent: 2026-09-22 blog: Networking as an introvert https://moz.com/blog/networking-as-an-introvert
- Recent: 2026-09-22 webinar or virtual event: Ai workflows for content tasks https://moz.com/webinars/ai-workflows-for-content-tasks
- Recent: 2026-09-18 conference or event: Seo conference preparation https://moz.com/blog/seo-conference-preparation
- Recent: 2026-09-16 blog: Convince boss to send you to mozcon https://moz.com/blog/convince-boss-to-send-you-to-mozcon
- Recent: 2026-09-15 blog: Get your website ready for ai agents https://moz.com/blog/get-your-website-ready-for-ai-agents

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.