# Mixpanel: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 195 judge labels across 10 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mixpanel

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 22% | 3 | 16% | 75 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 12% | 1 | 15% | 53 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 4% | 9 | 0% | 8 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 4% | 4 | 3% | 39 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 28 | 0% | 8 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 54 | 83% | 6 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 61 | 33% | 3 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 110 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 85 | 0% | 1 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 85 | 0% | 1 |

## What the models said for it

- "For most small businesses, Mixpanel and Microsoft Power BI offer the best balance of affordability and powerful analytics." (Mistral Small, Customer intel)
- "The best customer analytics and intelligence platform for a company with a limited budget is Mixpanel, Amplitude, or Totango" (Llama 4 Maverick, Customer intel)
- "Google Analytics 4 (free) + Mixpanel (free tier) + Microsoft Power BI (from $10/user/mo) is the best value stack" (DeepSeek V4 Flash, Customer intel)
- "start with HubSpot if you want an integrated solution, or Mixpanel if you need strong product analytics" (Claude Haiku 4.5, Customer intel)

## And against it

- "Exercise extreme caution, especially if you handle sensitive customer data. There are notable security concerns, including a significant security breach" (Mistral Small, CDP)
- "Mixpanel has received significant attention following a data breach in November 2025 that exposed profile information for some API users" (MiniMax M2.5, Product analytics)
- "Avoid or be cautious about Mixpanel, Amplitude, Segment, Adobe Analytics, Google Analytics 4, and Gainsight" (Mistral Small, Customer intel)
- "Avoid platforms with a history of security incidents (Mixpanel, Amplitude, Adobe, Metabase)" (GLM 4.7 FlashX, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 4 | 3 | 2 | 12 |
| GPT-5.4 mini | 0 | 9 | 0 | 1 | 10 |
| Gemini 3.5 Flash | 3 | 13 | 2 | 2 | 20 |
| Perplexity Sonar | 1 | 9 | 0 | 2 | 12 |
| Grok 4.20 | 3 | 11 | 2 | 3 | 19 |
| Mistral Small | 3 | 2 | 5 | 4 | 14 |
| DeepSeek V4 Flash | 1 | 7 | 8 | 1 | 17 |
| Llama 4 Maverick | 3 | 2 | 6 | 0 | 11 |
| Qwen 3.7 Flash | 1 | 10 | 3 | 3 | 17 |
| Kimi K2 | 2 | 7 | 6 | 2 | 17 |
| GLM 4.7 FlashX | 0 | 9 | 0 | 2 | 11 |
| MiniMax M2.5 | 1 | 7 | 5 | 1 | 14 |
| GPT-6 Luna | 4 | 3 | 0 | 2 | 9 |
| Muse Glimmer 30B | 2 | 5 | 3 | 2 | 12 |

## Sources returned with these answers

The sites and pages cited by the answers that named Mixpanel, from 467 of the 565 answers that named it (only the models that return a source list).

### Domains cited

- mixpanel.com: 164 (its own site)
- amplitude.com: 163
- g2.com: 153
- linkedin.com: 128
- posthog.com: 115
- capterra.com: 82
- userpilot.com: 80
- toolradar.com: 62
- softwareadvice.com: 58
- gane.ai/index: 57

### Pages cited

- https://linkedin.com/pulse/best-product-analytics-tools-rajesh-kumar-nrqec: 75
- https://mixpanel.com/blog/best-product-analytics-tools: 68
- https://g2.com/categories/product-analytics: 62
- https://userpilot.com/blog/product-analytics-tools: 51
- https://posthog.com/compare/best-product-analytics-tools-for-startups: 42
- https://capterra.com/product-analytics-software: 39
- https://mixpanel.com/pricing: 39
- https://linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc: 38

## The company

Mixpanel; http://mixpanel.com; San Francisco, United States; founded 2009. From Wikidata, fetched 2026-09-14.

## In its own words

What Mixpanel's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Explore Mixpanel's flexible pricing plans for digital analytics. (https://mixpanel.com/pricing)
- For: teams (https://mixpanel.com/pricing)
- Price stated: Free forever; Starts at $0; Let’s chat (https://mixpanel.com/pricing)
- Starting price: 0 (https://mixpanel.com/pricing)
- Free plan or trial: Free forever. Explore product intelligence for free. No credit card required. (https://mixpanel.com/pricing)
- Integrations claimed: 100 (https://mixpanel.com/use-cases/grow)
- Certifications: GDPR, CCPA, SOC 2 Type II
- Hosting: US or EU data residency
- Customers named: Yelp, Wise, AB Tasty, kkday, DocuSign, ATB Financial, Olo, Playtech

## What it publishes

Every page mixpanel.com exposes, read 2026-09-29: 1561 addresses. By kind, pages and the last 90 days:

- blog: 562 pages, 0 in the last 90 days, latest undated
- case study: 91 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-09-08
- report or ebook: 65 pages, 0 in the last 90 days, latest undated
- comparison: 44 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 28 pages, 0 in the last 90 days, latest undated
- Recent: 2025-09-08 conference or event: 3411675 cohorts understanding and analyzing user groups https://university.mixpanel.com/student/activity/3411675-cohorts-understanding-and-analyzing-user-groups

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.