# Mixpanel alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 439 of the 756 answers in the 3 categories where Mixpanel holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/mixpanel/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 64
- Plausible Analytics: 22
- PostHog: 16
- Adobe Analytics: 12
- Adobe Customer Journey Analytics: 12
- Matomo: 12

## Product analytics

**Small business**: 28 of 84 answers did not name Mixpanel (Mixpanel is #2 of 7 at 25%).

- PostHog: first choice in 10 of those 28
- Heap: first choice in 1 of those 28

**Mid-market**: 32 of 84 answers did not name Mixpanel (Mixpanel is #3 of 8 at 22%).

- Fathom: first choice in 1 of those 32
- Plausible: first choice in 1 of those 32
- PostHog: first choice in 1 of those 32

**Enterprise**: 35 of 84 answers did not name Mixpanel (Mixpanel is #2 of 9 at 22%).

- Amplitude: first choice in 5 of those 35
- GrowthBook: first choice in 3 of those 35
- PostHog: first choice in 2 of those 35

## Customer intelligence and data science

**Small business**: 43 of 84 answers did not name Mixpanel (Mixpanel is #6 of 13 at 4%).

- HubSpot Service Hub: first choice in 9 of those 43
- HubSpot Marketing Hub: first choice in 5 of those 43
- Google Analytics 4: first choice in 4 of those 43
- HubSpot CRM: first choice in 4 of those 43
- Microsoft Power BI: first choice in 2 of those 43
- Custify: first choice in 1 of those 43
- Dreamdata: first choice in 1 of those 43
- Fathom: first choice in 1 of those 43

**Mid-market**: 49 of 84 answers did not name Mixpanel (Mixpanel is #1 of 16 at 12%).

- HubSpot Marketing Hub: first choice in 3 of those 49
- Segment: first choice in 3 of those 49
- Amplitude: first choice in 2 of those 49
- Cometly: first choice in 2 of those 49
- Gainsight CS: first choice in 2 of those 49
- Google Analytics 4: first choice in 2 of those 49
- HubSpot CRM: first choice in 2 of those 49
- Totango: first choice in 2 of those 49

**Enterprise**: 67 of 84 answers did not name Mixpanel (Mixpanel is #6 of 15 at 4%).

- Adobe Customer Journey Analytics: first choice in 11 of those 67
- Salesforce Data Cloud: first choice in 5 of those 67
- Adobe Real-Time CDP: first choice in 3 of those 67
- Amplitude: first choice in 2 of those 67
- Chattermill: first choice in 2 of those 67
- Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 67
- Microsoft Power BI: first choice in 2 of those 67
- SAS Customer Intelligence 360: first choice in 2 of those 67

## Web analytics

**Small business**: 69 of 84 answers did not name Mixpanel (Mixpanel is #11 of 14 at 0%).

- Google Analytics 4: first choice in 35 of those 69
- Plausible Analytics: first choice in 14 of those 69
- Fathom: first choice in 8 of those 69
- Dealfront: first choice in 3 of those 69
- Microsoft Clarity: first choice in 3 of those 69
- PostHog: first choice in 3 of those 69
- Cloudflare Web Analytics: first choice in 2 of those 69
- Fathom Analytics: first choice in 1 of those 69

**Mid-market**: 56 of 84 answers did not name Mixpanel (Mixpanel is #3 of 15 at 4%).

- Google Analytics 4: first choice in 22 of those 56
- Plausible Analytics: first choice in 8 of those 56
- Matomo: first choice in 6 of those 56
- HubSpot Marketing Hub: first choice in 3 of those 56
- Dealfront: first choice in 2 of those 56
- Dealfront Leadfeeder: first choice in 2 of those 56
- Dreamdata: first choice in 2 of those 56
- HockeyStack: first choice in 2 of those 56

**Enterprise**: 60 of 84 answers did not name Mixpanel (Mixpanel is #4 of 12 at 4%).

- Adobe Analytics: first choice in 12 of those 60
- Google Analytics 360: first choice in 11 of those 60
- Matomo: first choice in 6 of those 60
- Matomo On-Premise: first choice in 2 of those 60
- Adobe Customer Journey Analytics: first choice in 1 of those 60
- Bold BI: first choice in 1 of those 60
- Clics: first choice in 1 of those 60
- Google Analytics 4: first choice in 1 of those 60

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.