# Mintel: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 9 judge labels across 2 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mintel

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 35 | 0% | 5 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 40 | 0% | 4 |

## What the models said for it

- "Syndicated research on macro trends, consumer attitudes, and market reports" (Grok 4.20, Audience insights)
- "Best for: Macro trends and structured research" (GLM 4.7 FlashX, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Mintel, from 12 of the 14 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 7
- quid.com: 6
- explodingtopics.com: 5
- hellocustomer.com: 4
- meltwater.com: 4
- statista.com: 4
- alpha-sense.com: 3
- contify.com: 3
- listenlabs.com: 3
- tastewise.io: 3

### Pages cited

- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 5
- https://explodingtopics.com/blog/customer-insight-tools: 4
- https://g2.com/categories/consumer-insights-platforms: 4
- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 4
- https://statista.com/consumer-insights: 4
- https://alpha-sense.com/resources/product-articles/market-intelligence-tools: 3
- https://contify.com/resources/blog/best-market-intelligence-tools: 3
- https://meltwater.com/en/blog/top-consumer-insights-tools-companies: 3

## In its own words

What Mintel's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Global Market Intelligence & Research Agency (https://mintel.com/)
- For: You’re an ambitious business driven to understand consumers, predict trends, and stay ahead in a rapidly evolving world. (https://mintel.com/)
- Price stated: Individually priced (https://www.mintel.com/pricing)
- Free plan or trial: Free market intelligence downloads (https://mintel.com/)
- Integrations claimed: 2 (https://www.mintel.com/solutions/integrations)
- Customers named: Deutsch LA, Bauer Media Group, Epsilon, Waitrose, Wincanton, NARS, Tesco, VML

## What it publishes

Every page mintel.com exposes, read 2026-10-05: 9283 addresses. By kind, pages and the last 90 days:

- blog: 4013 pages, 0 in the last 90 days, latest undated
- case study: 55 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 220 pages, 1 in the last 90 days, latest 2026-08-13
- conference or event: 865 pages, 0 in the last 90 days, latest 2026-03-23
- report or ebook: 16 pages, 0 in the last 90 days, latest 2021-11-04
- comparison: 40 pages, 0 in the last 90 days, latest 2023-10-01
- template or tool: 1 pages, 0 in the last 90 days, latest 2014-12-22
- glossary or explainer: 1 pages, 0 in the last 90 days, latest 2019-03-12
- podcast or video: 73 pages, 0 in the last 90 days, latest 2022-08-26
- news or press: 1974 pages, 1 in the last 90 days, latest 2026-10-05
- Recent: 2026-10-05 news or press: Mintel in the media september https://www.mintel.com/press-centre/mintel-in-the-media-september
- Recent: 2026-08-13 webinar or virtual event: On demand webinar the next billion dollar soda https://www.mintel.com/insights/events/on-demand-webinar-the-next-billion-dollar-soda
- Recent: 2026-06-25 webinar or virtual event: On demand the future of facial skincare 2026 https://www.mintel.com/insights/events/on-demand-the-future-of-facial-skincare-2026
- Recent: 2026-05-14 webinar or virtual event: On demand mintel spark impactful innovation in minutes not months https://www.mintel.com/insights/events/on-demand-mintel-spark-impactful-innovation-in-minutes-not-months
- Recent: 2026-03-23 conference or event: Expo west 2026 food health predictions https://www.mintel.com/insights/food-and-drink/expo-west-2026-food-health-predictions
- Recent: 2025-10-10 conference or event: World expo osaka a journey through the future https://www.mintel.com/insights/mintel/world-expo-osaka-a-journey-through-the-future

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.