# Microsoft: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 5 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/microsoft

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 96 | 100% | 1 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 66 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 62 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 67 | 0% | 1 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 71 | 0% | 1 |

## And against it

- "Any analytics from major advertising companies (Facebook/Meta, Microsoft) - These tend to prioritize advertising data collection over user privacy" (MiniMax M2.5, Product analytics)
- "Microsoft says its enrichment suggestions can be incorrect or based on probabilistic inference, and recommends reviewing automatically updated fields." (GPT-6 Luna, CRM data quality)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Microsoft, from 20 of the 23 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 11
- verifiedmarketresearch.com: 8
- axiobench.com: 6
- sourceforge.net: 5
- clevertap.com: 4
- linkedin.com: 4
- gane.ai/index: 3
- spotsaas.com: 3
- zipdo.co: 3
- blog.hubspot.com: 2

### Pages cited

- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 8
- https://axiobench.com/best/proximity-marketing-software: 6
- https://g2.com/categories/location-based-marketing: 6
- https://clevertap.com/blog/location-based-marketing-platform: 3
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 3
- https://sourceforge.net/software/location-based-marketing/for-enterprise: 3
- https://dglaw.com/wp-content/uploads/2021/09/Lalla_Kumar_Blessing_Curse.pdf: 2
- https://f6s.com/software/category/proximity-marketing: 2

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Microsoft's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Explore Microsoft products and services and support for your home or business. (https://microsoft.com/)
- For: your home or business (https://microsoft.com/)
- Price stated: Za publikování nabídek na Microsoft Marketplace se neplatí žádné poplatky. Když si ale zákazníci koupí něco, co nabízíte přes Marketplace, vybíráme 3% poplatek za zprostředkování. Nabízíme o 50 % nižší poplatek za zprostředkování všech obnovení prodaných formou soukromých nabídek přes Marketplace. (https://www.microsoft.com/cs-cz/isv/marketplace)
- Free plan or trial: Try for free (https://www.microsoft.com/en-ca/dynamics-365/pricing-overview)
- Customers named: Kinaxis, NFL, Lenovo, VIVID, G&J Pepsi-Cola Bottlers, Virgin Money, E.ON, Milpark Education

## What it publishes

Every page microsoft.com exposes, read 2026-09-29: 10448 addresses. By kind, pages and the last 90 days:

- blog: 25 pages, 4 in the last 90 days, latest 2026-09-24
- case study: 12 pages, 0 in the last 90 days, latest undated
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest 2025-12-02
- comparison: 30 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 44 pages, 0 in the last 90 days, latest undated
- news or press: 27 pages, 10 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: At nasa ai is helping scientists unlock discoveries hidden in decades of data https://news.microsoft.com/source/features/digital-transformation/at-nasa-ai-is-helping-scientists-unlock-discoveries-hidden-in-decades-of-data/
- Recent: 2026-09-24 news or press: Rockwell automation pairs ai with decades of shop floor know how so workers can solve glitches faster https://news.microsoft.com/source/features/digital-transformation/rockwell-automation-pairs-ai-with-decades-of-shop-floor-know-how-so-workers-can-solve-glitches-faster/
- Recent: 2026-09-24 blog: Run assert eval responsible ai agent risk discovery at runtime https://commandline.microsoft.com/run-assert-eval-responsible-ai-agent-risk-discovery-at-runtime/
- Recent: 2026-09-23 blog: On the issues https://blogs.microsoft.com/on-the-issues/
- Recent: 2026-09-22 news or press: When disaster strikes ai helps responders reach people more quickly https://news.microsoft.com/source/features/ai/when-disaster-strikes-ai-helps-responders-reach-people-more-quickly/
- Recent: 2026-09-21 news or press: Microsoft datacenter academy helps launch tech careers https://news.microsoft.com/source/features/work-life/microsoft-datacenter-academy-helps-launch-tech-careers/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.