# Microsoft Retail Media: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/microsoft-retail-media

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 97 | 0% | 1 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Microsoft Retail Media, from 8 of the 8 answers that named it (only the models that return a source list).

### Domains cited

- about.ads.microsoft.com: 7 (its own site)
- criteo.com: 6
- gane.ai/index: 4
- digiday.com: 3
- fieldtrip.agency: 3
- g2.com: 3
- kevel.com: 3
- linkedin.com: 3
- osmos.ai: 3
- skai.io: 3

### Pages cited

- https://www.gane.ai/index/gtm/marketing/retail-media-platforms/enterprise: 4
- https://about.ads.microsoft.com/en/blog/post/may-2024/scale-your-retail-media-program-with-a-one-holistic-easy-to-use-platform: 3
- https://criteo.com/: 3
- https://criteo.com/platform/commerce-media-platform: 3
- https://fieldtrip.agency/post/commerce-media-network-technology-comparison: 3
- https://stellarising.com/blog/retail-media-networks-guide: 3
- https://about.ads.microsoft.com/en/resources/learn/advertising-fundamentals/retail-media-advertising-guide: 2
- https://about.ads.microsoft.com/en/solutions/technology/microsoft-retail-media: 2

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.