# Microsoft Power BI alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 304 of the 504 answers in the 2 categories where Microsoft Power BI holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/microsoft-power-bi/alternatives

## Named instead, most often (every category and segment added)

- Amplitude: 20
- Mixpanel: 20
- Adobe Customer Journey Analytics: 14
- Google Analytics 4: 13
- HubSpot Marketing Hub: 13
- PostHog: 13

## Dashboards and data visualization

**Small business**: 23 of 84 answers did not name Microsoft Power BI (Microsoft Power BI is #1 of 9 at 46%).

- Looker Studio: first choice in 3 of those 23
- Metabase: first choice in 2 of those 23
- Cube: first choice in 1 of those 23

**Mid-market**: 27 of 84 answers did not name Microsoft Power BI (Microsoft Power BI is #1 of 13 at 65%).


**Enterprise**: 30 of 84 answers did not name Microsoft Power BI (Microsoft Power BI is #1 of 13 at 61%).

- Microsoft Power BI with Fabric capacity: first choice in 2 of those 30
- Tableau: first choice in 2 of those 30
- Microsoft Power BI Premium Per Capacity: first choice in 1 of those 30
- Microsoft Power BI in Microsoft Fabric: first choice in 1 of those 30
- Qlik Cloud Analytics: first choice in 1 of those 30
- Tableau Server: first choice in 1 of those 30

## Customer intelligence and data science

**Small business**: 64 of 84 answers did not name Microsoft Power BI (Microsoft Power BI is #8 of 13 at 2%).

- PostHog: first choice in 10 of those 64
- Google Analytics 4: first choice in 9 of those 64
- Mixpanel: first choice in 9 of those 64
- HubSpot CRM: first choice in 8 of those 64
- HubSpot Marketing Hub: first choice in 8 of those 64
- HubSpot Service Hub: first choice in 3 of those 64
- Amplitude: first choice in 2 of those 64
- Cometly: first choice in 1 of those 64

**Mid-market**: 78 of 84 answers did not name Microsoft Power BI (Microsoft Power BI is #9 of 16 at 2%).

- Amplitude: first choice in 12 of those 78
- Mixpanel: first choice in 8 of those 78
- HubSpot Marketing Hub: first choice in 5 of those 78
- Google Analytics 4: first choice in 4 of those 78
- Segment: first choice in 4 of those 78
- Dreamdata: first choice in 3 of those 78
- HubSpot CRM: first choice in 3 of those 78
- PostHog: first choice in 3 of those 78

**Enterprise**: 82 of 84 answers did not name Microsoft Power BI.

- Adobe Customer Journey Analytics: first choice in 14 of those 82
- Amplitude: first choice in 6 of those 82
- Salesforce Data Cloud: first choice in 6 of those 82
- Adobe Real-Time CDP: first choice in 3 of those 82
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 82
- Mixpanel: first choice in 3 of those 82
- SAS Customer Intelligence 360: first choice in 3 of those 82
- Chattermill: first choice in 2 of those 82

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.