# Microsoft Invest: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 4 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/microsoft-invest

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 20 | 0% | 9 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 79 | 0% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 125 | 0% | 1 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 74 | 0% | 1 |

## What the models said for it

- "Basis or Xandr (Microsoft): Unified platforms... *Caveat*: Varies by use case; check for hidden fees." (Grok 4.20, Programmatic)
- "Full audit trails, fraud-detection integrations, and scalable buying." (GLM 4.7 FlashX, Mobile apps)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Microsoft Invest, from 27 of the 31 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 11
- taqtics.com: 10
- improvado.io: 9
- magiclogix.com: 8
- 6sense.com: 7
- guacdigital.com: 7
- smartyads.com: 7
- programminginsider.com: 6
- youtube.com: 6
- agencyanalytics.com: 5

### Pages cited

- https://demandbase.com/blog/programmatic-advertising-platforms: 10
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms: 9
- https://magiclogix.com/theories/best-programmatic-platforms: 8
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 7
- https://guacdigital.com/programmatic-partners: 7
- https://smartyads.com/blog/programmatic-advertising-platforms: 7
- http://youtube.com/watch: 6
- https://improvado.io/blog/top-programmatic-platforms: 6

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Microsoft Invest's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- For: financial services (https://www.microsoft.com/bg-bg/ai/financial-services)
- Customers named: UBS, Ally Financial, S&P Global, John Hancock, AK BANK, NORTHERN TRUST, Akbank, HSBC

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.