# Microsoft Clarity alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 342 of the 504 answers in the 2 categories where Microsoft Clarity holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/microsoft-clarity/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 65
- Fullstory: 34
- Plausible Analytics: 25
- Adobe Analytics: 24
- Google Analytics 360: 16
- Matomo: 15

## Session replay and heatmaps

**Small business**: 24 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #1 of 11 at 65%).

- Dealfront: first choice in 2 of those 24
- Google Analytics 4: first choice in 2 of those 24
- Clarity: first choice in 1 of those 24
- Crazy Egg: first choice in 1 of those 24
- Hotjar: first choice in 1 of those 24
- Matomo: first choice in 1 of those 24
- Outfunnel: first choice in 1 of those 24
- Segment: first choice in 1 of those 24

**Mid-market**: 31 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #1 of 16 at 45%).

- Fullstory: first choice in 5 of those 31
- OpenReplay: first choice in 2 of those 31
- PostHog: first choice in 2 of those 31
- Hotjar: first choice in 1 of those 31

**Enterprise**: 75 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #4 of 12 at 7%).

- Fullstory: first choice in 29 of those 75
- Contentsquare: first choice in 13 of those 75
- Quantum Metric: first choice in 11 of those 75
- OpenReplay: first choice in 4 of those 75
- Crazy Egg: first choice in 2 of those 75
- Glassbox: first choice in 2 of those 75
- LogRocket: first choice in 2 of those 75
- 6sense: first choice in 1 of those 75

## Web analytics

**Small business**: 64 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #6 of 14 at 3%).

- Google Analytics 4: first choice in 32 of those 64
- Plausible Analytics: first choice in 18 of those 64
- Fathom: first choice in 10 of those 64
- Dealfront: first choice in 3 of those 64
- Fathom Analytics: first choice in 3 of those 64
- PostHog: first choice in 3 of those 64
- HubSpot Marketing Hub: first choice in 1 of those 64
- Matomo: first choice in 1 of those 64

**Mid-market**: 65 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #4 of 15 at 4%).

- Google Analytics 4: first choice in 26 of those 65
- Plausible Analytics: first choice in 7 of those 65
- Matomo: first choice in 6 of those 65
- HubSpot Marketing Hub: first choice in 4 of those 65
- Dreamdata: first choice in 3 of those 65
- Clics: first choice in 2 of those 65
- HockeyStack: first choice in 2 of those 65
- Mixpanel: first choice in 2 of those 65

**Enterprise**: 83 of 84 answers did not name Microsoft Clarity.

- Adobe Analytics: first choice in 24 of those 83
- Google Analytics 360: first choice in 16 of those 83
- Matomo: first choice in 7 of those 83
- Google Analytics 4: first choice in 5 of those 83
- Matomo On-Premise: first choice in 2 of those 83
- Mixpanel: first choice in 2 of those 83
- Adobe Customer Journey Analytics: first choice in 1 of those 83
- Bold BI: first choice in 1 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.