# Metabase: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 54 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/metabase

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Dashboards and data visualization](https://www.gane.ai/index/gtm/gtm-data/dashboards-and-data-visualization/index.md) | 4% | 4 | 7% | 45 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 17 | 0% | 5 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 137 | 33% | 3 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 39 | 0% | 1 |

## What the models said for it

- "Metabase (Best Overall Balance) ... widely considered the best starting point for startups and small businesses" (Qwen 3.7 Flash, BI & dashboards)
- "the best overall value is usually Metabase" (GPT-5.4 mini, BI & dashboards)
- "Best for a technical team with a PostgreSQL/MySQL database; self-hosting can be free, but requires server administration." (Perplexity Sonar, BI & dashboards)
- "Completely free, open-source BI tool ... Best if: You have a technical person who can manage the installation" (DeepSeek V4 Flash, BI & dashboards)

## And against it

- "Avoid platforms with a history of security incidents (Mixpanel, Amplitude, Adobe, Metabase)" (GLM 4.7 FlashX, Customer intel)
- "Metabase, Superset, and similar options can reduce licensing costs, but configuration, upgrades, security, and governance may require substantial technical expertise." (Perplexity Sonar, BI & dashboards)
- "better for startups or technical teams. Lacks enterprise governance for scaling B2B sales ops." (Kimi K2, BI & dashboards)
- "Limitations: Less enterprise-grade features compared to paid competitors" (Kimi K2, BI & dashboards)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 3 | 0 | 6 |
| Perplexity Sonar | 0 | 5 | 0 | 1 | 6 |
| Grok 4.20 | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 5 | 0 | 0 | 5 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 0 | 3 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 4 | 0 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Metabase, from 116 of the 145 answers that named it (only the models that return a source list).

### Domains cited

- basedash.com: 41
- softwareadvice.com: 34
- toolradar.com: 33
- zapier.com: 33
- ajelix.com: 22
- metabase.com: 20 (its own site)
- coefficient.io: 19
- g2.com: 18
- zoho.com: 17
- microsoft.com: 16

### Pages cited

- https://zapier.com/blog/business-intelligence-software: 33
- https://softwareadvice.com/bi: 25
- https://ajelix.com/bi/business-intelligence-tools-for-small-business: 19
- https://toolradar.com/guides/best-business-intelligence-tools: 19
- https://basedash.com/blog/best-dashboard-software-for-small-businesses-compared-2026: 18
- https://coefficient.io/bi-tools-for-small-business: 17
- https://softwaresuggest.com/blog/best-bi-tools-for-small-businesses: 13
- https://marketerhire.com/blog/marketing-data-warehouse: 12

## The company

MetaBase; https://www.metabase.com/; United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Metabase's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Open source AI analytics you can verify; Open source Business Intelligence and Embedded Analytics (https://metabase.com/)
- For: Self-service analytics for your team; customer-facing analytics; developers building in-product analytics (https://metabase.com/)
- Price stated: Free 14-day trial (https://metabase.com/)
- Starting price: 0 (https://metabase.com/)
- Free plan or trial: Free 14-day trial (https://metabase.com/)
- Integrations claimed: 20 (https://www.metabase.com/pricing)
- Certifications: SOC 2 Type II, GDPR, CCPA, SOC 1
- Hosting: US, Europe, Latin America, Asia-Pacific
- Customers named: Cal.com, Pathrise, Synctera, Comptoir de L’or, Lime Technologies, StructionSite, The Lobby, Motohunt

## What it publishes

Every page metabase.com exposes, read 2026-09-29: 10136 addresses. By kind, pages and the last 90 days:

- blog: 112 pages, 5 in the last 90 days, latest 2026-08-27
- case study: 45 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 9 pages, 0 in the last 90 days, latest 2025-06-25
- conference or event: 44 pages, 6 in the last 90 days, latest 2026-09-29
- report or ebook: 7 pages, 0 in the last 90 days, latest 2024-07-04
- comparison: 41 pages, 1 in the last 90 days, latest 2026-07-13
- template or tool: 1 pages, 0 in the last 90 days, latest 2024-09-22
- glossary or explainer: 324 pages, 0 in the last 90 days, latest 2025-05-15
- podcast or video: 1 pages, 0 in the last 90 days, latest 2025-04-21
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 conference or event: Building dashboards ai https://www.metabase.com/events/building-dashboards-ai
- Recent: 2026-09-29 conference or event: Metabase datadog nyc https://www.metabase.com/events/metabase-datadog-nyc
- Recent: 2026-08-27 blog: Vulnerability what happened https://www.metabase.com/blog/vulnerability-what-happened
- Recent: 2026-08-27 conference or event: Ai analytics with a build button https://www.metabase.com/events/ai-analytics-with-a-build-button
- Recent: 2026-08-26 conference or event: Ai analytics on your terms on your infrastructure https://www.metabase.com/events/ai-analytics-on-your-terms-on-your-infrastructure
- Recent: 2026-08-25 conference or event: Ai analytics with receipts https://www.metabase.com/events/ai-analytics-with-receipts

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.