# Meta: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 7 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/meta

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 146 | 100% | 6 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 178 | 100% | 1 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 119 | 100% | 1 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 71 | 0% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 102 | 100% | 1 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 96 | 0% | 1 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 76 | 0% | 1 |

## What the models said for it

- "consider Google Ads, LinkedIn, or Meta for more controlled targeting" (Grok 4.20, Content marketing)

## And against it

- "Platform-native attribution as your sole source of truth" (Kimi K2, Attribution & MMM)
- "Major ad platforms (Meta, Google, TikTok, etc.) operate on self-attribution models—they have financial incentives to claim credit" (MiniMax M2.5, Attribution & MMM)
- "Meta attribution has grown less reliable, not more: continued signal loss from iOS App Tracking Transparency, cookie deprecation" (Claude Haiku 4.5, Attribution & MMM)
- "Treat platform-reported conversions from Meta, Google, affiliate networks and extensions as claims, not facts." (Muse Glimmer 30B, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 2 | 3 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Meta, from 15 of the 23 answers that named it (only the models that return a source list).

### Domains cited

- aidigital.com: 5
- appsflyer.com: 5
- cometly.com: 5
- improvado.io: 5
- adexchanger.com: 4
- getrecast.com: 4
- mrs.org.uk: 4
- prescientai.com: 4
- g2.com: 3
- measured.com: 3

### Pages cited

- https://appsflyer.com/blog/measurement-analytics/why-attribution-fails: 5
- https://adexchanger.com/data-driven-thinking/mmm-is-getting-smarter-it-still-cant-do-the-whole-job-alone: 4
- http://mrs.org.uk/pdf/in%20the%20mix.pdf: 3
- https://aidigital.com/blog/marketing-attribution-models: 2
- https://aidigital.com/blog/retail-media-networks: 2
- https://cometly.com/post/marketing-mix-modeling-for-small-business: 2
- https://getrecast.com/wp-content/uploads/2023/02/Operationalizing-MMM-in-Modern-Brands-1.pdf: 2
- https://getrecast.com/wp-content/uploads/2023/05/Operationalizing-Modern-MMM-For-Your-Brand.pdf: 2

## The company

Meta Platforms; https://www.meta.com/; Menlo Park, United States; founded 2004; about 58,604 employees (2020); public, META on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Meta's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Shop AI glasses, take photos, play music, and talk to AI. Explore Meta wearable tech for everyday life. (https://meta.com/)
- For: people looking for wearable tech for everyday life (https://meta.com/)
- Price stated: starting at 224 (https://meta.com/)
- Starting price: 224 (https://meta.com/)

## What it publishes

Every page meta.com exposes, read 2026-09-29: 10004 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 11 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 68 pages, 0 in the last 90 days, latest undated
- conference or event: 11 pages, 0 in the last 90 days, latest undated
- report or ebook: 38 pages, 0 in the last 90 days, latest undated
- comparison: 11 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 571 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.