# Meta's Advantage: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/meta-s-advantage

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 92 | 100% | 1 |

## And against it

- "agency-execs-air-frustrations-with-the-trade-desk-googles-performance-max-metas-advantage" (GPT-5.4 mini, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Meta's Advantage, from 1 of the 1 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 1
- iab.com: 1

### Pages cited

- https://digiday.com/marketing/ad-tech-vendor-colossus-faces-scrutiny-for-alleged-mismanaging-ids: 1
- https://digiday.com/marketing/google-doesnt-care-that-its-terrible-brand-agency-execs-air-frustrations-with-the-trade-desk-googles-performance-max-metas-advantage: 1
- https://digiday.com/media-buying/media-buyers-shift-spend-from-the-trade-desks-openpath-over-transparency-concerns: 1
- https://iab.com/blog/the-supply-chain-is-under-scrutiny-transparency-is-critical-to-its-evolution: 1
- https://iab.com/wp-content/uploads/2015/10/PMP_Checklist_Final.pdf: 1
- https://iab.com/wp-content/uploads/2019/06/IAB-Playables-Playbook-Final-June-2019-.pdf: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.