# Meta Pixel: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/meta-pixel

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 105 | 100% | 2 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 146 | 100% | 1 |

## And against it

- "Scrutinize Meta Pixel and advertising-linked setups... That's especially risky on pages involving health, finances, identity, or other sensitive topics." (GPT-6 Luna, Web analytics)
- "Why avoid? Deep integration with Facebook's ad ecosystem leads to cross-site tracking, data harvesting for profiling, and privacy scandals." (Grok 4.20, Web analytics)
- "Google Analytics or Meta Pixel on sensitive pages — use only after a privacy review." (GPT-6 Luna, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 2 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Meta Pixel, from 5 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- ftc.gov: 3
- amplitude.com: 1
- antlytics.com: 1
- blog.clicky.com: 1
- bootstrap.build: 1
- clarity.microsoft.com: 1
- dr-dsgvo.de: 1
- en.wikipedia.org: 1
- fastercapital.com: 1
- github.com: 1

### Pages cited

- https://ftc.gov/news-events/news/press-releases/2023/07/ftc-hhs-warn-hospital-systems-telehealth-providers-about-privacy-security-risks-online-tracking: 2
- https://amplitude.com/compare/best-web-analytics-tools: 1
- https://antlytics.com/blog/best-web-analytics-tools-2026: 1
- https://blog.clicky.com/web-analytics-and-data-privacy-common-security-risks: 1
- https://bootstrap.build/articles/best-web-analytics-tools: 1
- https://clarity.microsoft.com/terms: 1
- https://dr-dsgvo.de/analytics-tools-empfehlungen-dsgvo-en: 1
- https://en.wikipedia.org/wiki/Matomo_(software): 1

## The company

Meta Platforms; https://www.meta.com/; Menlo Park, United States; founded 2004; about 58,604 employees (2020); public, META on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Meta Pixel's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.


## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.