# Merkle: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/merkle

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 108 | 0% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 90 | 0% | 1 |

## What the models said for it

- "This is the best choice if you want to bridge the gap between online ad clicks and physical store/booth visits." (Qwen 3.7 Flash, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Merkle, from 4 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 3
- tilores.io: 2
- winpure.com: 2
- acxiom.com: 1
- adexchanger.com: 1
- admetrics.io: 1
- app.snowflake.com: 1
- artreview.com: 1
- assets.theregister.com: 1
- axiobench.com: 1

### Pages cited

- https://tilores.io/content/best-identity-resolution-platforms-2026: 2
- https://winpure.com/best-identity-resolution-software: 2
- http://cimm-us.org/wp-content/uploads/2012/07/CIMM-4As-Whitepaper_Current-Practices-in-Attribution-and-ROI-Analysis_February-2017.pdf: 1
- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 1
- https://adexchanger.com/data-exchanges/beacons-beckon-privacy-still-question-mark: 1
- https://admetrics.io/compare/triple-whale-vs-northbeam-vs-admetrics: 1
- https://app.snowflake.com/marketplace/data-products: 1
- https://app.snowflake.com/marketplace/listing/GZSTZ4WTVLUYC/hightouch-hightouch-platform: 1

## In its own words

What Merkle's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: We Power the Experience Economy (https://merkle.com/)
- For: brands; C-suite and data leaders (https://merkle.com/)
- Customers named: Party City, Clarins, Satair, Burger King, Ulta Beauty, Novo Nordisk, Under Armour, Husqvarna

## What it publishes

Every page merkle.com exposes, read 2026-09-29: 1726 addresses. By kind, pages and the last 90 days:

- blog: 88 pages, 0 in the last 90 days, latest 2024-12-01
- case study: 138 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 52 pages, 0 in the last 90 days, latest 2021-03-06
- conference or event: 38 pages, 0 in the last 90 days, latest 2023-05-16
- report or ebook: 135 pages, 0 in the last 90 days, latest undated
- comparison: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 0 in the last 90 days, latest undated
- podcast or video: 8 pages, 0 in the last 90 days, latest undated
- news or press: 228 pages, 0 in the last 90 days, latest undated
- Recent: 2024-12-01 blog: Acquia site factory introduction https://drupal.merkle.com/post/2024/12/acquia-site-factory-introduction
- Recent: 2024-09-01 blog: Layout builder https://drupal.merkle.com/post/2024/09/layout-builder
- Recent: 2024-08-01 blog: Decoupled drupal and next js https://drupal.merkle.com/post/2024/08/decoupled-drupal-and-next-js
- Recent: 2024-07-01 blog: Ckeditor 5 premium features https://drupal.merkle.com/post/2024/07/ckeditor-5-premium-features
- Recent: 2024-05-01 blog: Drupal iberia 2024 experience https://drupal.merkle.com/post/2024/05/drupal-iberia-2024-experience
- Recent: 2024-05-01 blog: Drupal graphql how to create a new schema https://drupal.merkle.com/post/2024/05/drupal-graphql-how-to-create-a-new-schema

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.