# MediaMath: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 3 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mediamath

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 105 | 44% | 9 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 50 | 0% | 2 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 130 | 0% | 1 |

## What the models said for it

- "Custom data management and precise control? → MediaMath" (GLM 4.7 FlashX, Programmatic)

## And against it

- "it filed for Chapter 11 bankruptcy in 2023 and operates at a reduced scale. This signals instability" (Grok 4.20, Programmatic)
- "Avoid for most mid-sized B2B: Enterprise-heavy options like MediaMath (if still viable)" (Grok 4.20, Programmatic)
- "MediaMath, for example, has appeared on historical platform lists, but its financial and operational status should be independently verified" (Perplexity Sonar, Programmatic)
- "MediaMath has faced financial difficulties and market position changes in recent years" (DeepSeek V4 Flash, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named MediaMath, from 31 of the 33 answers that named it (only the models that return a source list).

### Domains cited

- madgicx.com: 9
- reddit.com: 9
- demandbase.com: 8
- digiday.com: 8
- linkedin.com: 8
- magiclogix.com: 8
- 6sense.com: 7
- g2.com: 7
- improvado.io: 7
- youtube.com: 7

### Pages cited

- https://magiclogix.com/theories/best-programmatic-platforms: 8
- http://youtube.com/watch: 7
- https://demandbase.com/blog/programmatic-advertising-platforms: 7
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 6
- https://digiday.com/media-buying/digiday-scorecard-as-competition-between-dsps-increases-buyers-rank-market-rivals: 6
- https://improvado.io/blog/top-programmatic-platforms: 5
- https://madgicx.com/blog/ad-tech-platform-for-programmatic-advertising: 5
- https://programminginsider.com/top-10-programmatic-advertising-platforms-usa: 5

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.