# Medallia: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 2 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/medallia

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 30 | 11% | 9 |
| [Customer success platforms](https://www.gane.ai/index/gtm/customer/customer-success-platforms/index.md) | 0% | 58 | 100% | 1 |

## What the models said for it

- "Focus on existing customers and experience improvement rather than general-market audience discovery." (Perplexity Sonar, Audience insights)
- "Customer experience (CX) feedback aggregation, sentiment analysis, and insight repositories" (Grok 4.20, Audience insights)
- "Best for: Customer experience (CX) feedback management" (GLM 4.7 FlashX, Audience insights)
- "Medallia - Best for enterprise omnichannel signal capture" (Llama 4 Maverick, Audience insights)

## And against it

- "enterprise-oriented, more expensive (thousands/month), and geared toward consumer/B2C" (Grok 4.20, Audience insights)
- "High-end/Enterprise (High Complexity): Gainsight, Medallia." (Qwen 3.7 Flash, Customer success)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Medallia, from 24 of the 30 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 17
- hellocustomer.com: 15
- meltwater.com: 10
- guideflow.com: 9
- quid.com: 8
- heymarvin.com: 6
- sourceforge.net: 6
- explodingtopics.com: 5
- listenlabs.com: 5
- startupstash.com: 5

### Pages cited

- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 15
- https://meltwater.com/en/blog/top-consumer-insights-tools-companies: 9
- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 8
- https://g2.com/categories/consumer-insights-platforms: 7
- https://guideflow.com/blog/consumer-insights-platforms: 7
- https://g2.com/categories/consumer-insights-platforms/enterprise: 6
- https://heymarvin.com/resources/customer-insight-tools: 6
- https://explodingtopics.com/blog/customer-insight-tools: 5

## The company

Medallia; http://www.medallia.com; Palo Alto, United States; founded 2001. From Wikidata, fetched 2026-09-14.

## In its own words

What Medallia's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Experience Management Software Platform (https://medallia.com/)
- For: enterprises (https://medallia.com/)
- Price stated: flexible pricing (https://medallia.com/)
- Certifications: CSA STAR, APEC CBPR, APEC PRP, CCPA, FedRAMP, GDPR, HIPAA, HITRUST
- Customers named: Volvo Cars, Pacific Life, Airbnb, 3M, Johnson & Johnson, Best Western, H&R Block, J&J

## What it publishes

Every page medallia.com exposes, read 2026-09-29: 4820 addresses. By kind, pages and the last 90 days:

- blog: 189 pages, 0 in the last 90 days, latest undated
- case study: 107 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 7 pages, 0 in the last 90 days, latest undated
- conference or event: 29 pages, 0 in the last 90 days, latest undated
- report or ebook: 43 pages, 0 in the last 90 days, latest undated
- comparison: 7 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 373 pages, 0 in the last 90 days, latest undated
- news or press: 450 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.