# Measured: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 28 judge labels across 1 category by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/measured

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 11 | 25% | 28 |

## What the models said for it

- "Best For: Mid-market to Enterprise brands needing CFO-aligned measurement... Combines Bayesian MMM with continuous geo-lift / incrementality testing." (Gemini 3.5 Flash, Attribution & MMM)
- "Measured is the most commonly cited mid-market managed MMM with finance accountability and diverse media mix support." (Muse Glimmer 30B, Attribution & MMM)
- "Measured is called out as best for enterprise DTC and ecommerce brands needing modern, incrementality-calibrated MMM" (Muse Glimmer 30B, Attribution & MMM)
- "Rockerbox or Measured are better if rigorous media optimization and marketing mix modeling are the primary goals" (Perplexity Sonar, Attribution & MMM)

## And against it

- "Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen" (Grok 4.20, Attribution & MMM)
- "Avoid enterprise-heavy options like Adobe Marketo Measure or full-service agencies (e.g., Measured, Analytic Partners) unless you have $500k+ annual marketing budget" (Grok 4.20, Attribution & MMM)
- "Received criticism for 34% negative sentiment in enterprise buyer surveys, with concerns about model accuracy and customer support." (Mistral Small, Attribution & MMM)
- "enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month" (Gemini 3.5 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 2 | 0 | 1 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Measured, from 83 of the 86 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 44
- aboutmartech.com: 36
- measured.com: 36 (its own site)
- gane.ai/index: 30
- sellforte.com: 28
- admetrics.io: 26
- improvado.io: 26
- vexpower.com: 26
- cometly.com: 24
- segmentstream.com: 21

### Pages cited

- https://vexpower.com/mmm/marketing-mix-modeling-software: 26
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 24
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 21
- https://vezadigital.com/post/marketing-attribution-tools: 20
- https://aboutmartech.com/blog/marketing-attribution-companies: 19
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise: 15
- https://liftlab.com/blog/marketing-mix-modeling-platforms: 13
- https://mammoth.io/blog/marketing-attribution-software: 13

## In its own words

What Measured's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered marketing effectiveness platform trusted by enterprise brands. (https://measured.com/)
- For: enterprise brands (https://measured.com/)
- Integrations claimed: 300 (https://measured.com/)
- Certifications: SOC 2 Type II, ISO 27001
- Customers named: Dermalogica, Overstock, Steve Madden, MARS (M&Ms)

## What it publishes

Every page measured.com exposes, read 2026-09-29: 869 addresses. By kind, pages and the last 90 days:

- blog: 173 pages, 4 in the last 90 days, latest 2026-09-03
- case study: 33 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 34 pages, 0 in the last 90 days, latest 2026-06-01
- conference or event: 57 pages, 0 in the last 90 days, latest undated
- report or ebook: 12 pages, 0 in the last 90 days, latest 2025-08-15
- comparison: 14 pages, 2 in the last 90 days, latest 2026-09-13
- template or tool: 43 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 19 pages, 1 in the last 90 days, latest 2026-08-27
- podcast or video: 25 pages, 0 in the last 90 days, latest 2026-06-16
- news or press: 74 pages, 0 in the last 90 days, latest 2024-03-26
- Recent: 2026-09-13 comparison: Mmm vs multi touch attribution https://www.measured.com/faq/mmm-vs-multi-touch-attribution/
- Recent: 2026-09-03 blog: The marketing budget is getting a different kind of scrutiny https://www.measured.com/blog/the-marketing-budget-is-getting-a-different-kind-of-scrutiny/
- Recent: 2026-09-01 blog: Is your measurement program falling behind https://www.measured.com/blog/is-your-measurement-program-falling-behind/
- Recent: 2026-08-27 glossary or explainer: What is multi touch attribution mta https://www.measured.com/faq/what-is-multi-touch-attribution-mta/
- Recent: 2026-08-11 blog: Google ads is changing target based bidding what advertisers need to know https://www.measured.com/blog/google-ads-is-changing-target-based-bidding-what-advertisers-need-to-know/
- Recent: 2026-07-27 blog: No filter why snapchat deserves another look https://www.measured.com/blog/no-filter-why-snapchat-deserves-another-look/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.