# Measured alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 209 of the 252 answers in the 1 category where Measured holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/measured/alternatives

## Named instead, most often (every category and segment added)

- Dreamdata: 36
- Google Analytics 4: 26
- Rockerbox: 13
- Adobe Marketo Measure: 11
- Google Meridian: 11
- HubSpot Marketing Hub: 8

## Attribution and marketing mix modeling

**Small business**: 79 of 84 answers did not name Measured (Measured is #16 of 19 at 0%).

- Google Analytics 4: first choice in 19 of those 79
- Dreamdata: first choice in 17 of those 79
- HubSpot Marketing Hub: first choice in 8 of those 79
- Google Meridian: first choice in 6 of those 79
- Triple Whale: first choice in 5 of those 79
- Ruler Analytics: first choice in 4 of those 79
- Cometly: first choice in 3 of those 79
- Meta Robyn: first choice in 2 of those 79

**Mid-market**: 72 of 84 answers did not name Measured (Measured is #11 of 22 at 2%).

- Dreamdata: first choice in 15 of those 72
- Google Analytics 4: first choice in 7 of those 72
- Rockerbox: first choice in 7 of those 72
- Google Meridian: first choice in 5 of those 72
- Recast: first choice in 4 of those 72
- Northbeam: first choice in 3 of those 72
- Meta Robyn: first choice in 2 of those 72
- Adobe Marketo Measure: first choice in 1 of those 72

**Enterprise**: 58 of 84 answers did not name Measured (Measured is #6 of 16 at 5%).

- Adobe Marketo Measure: first choice in 10 of those 58
- Rockerbox: first choice in 6 of those 58
- Analytic Partners: first choice in 5 of those 58
- Dreamdata: first choice in 4 of those 58
- Paramark: first choice in 3 of those 58
- HockeyStack: first choice in 2 of those 58
- Recast: first choice in 2 of those 58
- SegmentStream: first choice in 2 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.