# Matomo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 80 judge labels across 5 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/matomo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 2% | 14 | 0% | 9 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 16 | 2% | 60 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 18 | 17% | 6 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 13 | 0% | 4 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 107 | 0% | 1 |

## What the models said for it

- "privacy-focused guidance recommends EU-hosted, cookie-free, self-hosted alternatives such as Matomo, Plausible, Pirsch, GoatCounter" (Muse Glimmer 30B, Web analytics)
- "Recommended alternatives (if you want privacy-friendly options) include: Matomo (self-hosted or cloud)" (Mistral Small, Web analytics)
- "EU-hosted tools like Matomo, Plausible, Simple Analytics, and Umami avoid US data transfer issues." (DeepSeek V4 Flash, Web analytics)
- "Matomo (formerly Piwik): Self-hosted or cloud with full data ownership; strong on privacy." (Grok 4.20, Web analytics)

## And against it

- "Technical complexity... Performance issues on high-traffic sites... Verdict: Good option IF you have technical resources" (Kimi K2, Web analytics)
- "Open-source/self-hosted alternatives ... though they may lack polish." (Grok 4.20, Session replay)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 4 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 5 | 2 | 0 | 7 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 1 | 5 | 2 | 1 | 9 |
| Mistral Small | 1 | 3 | 1 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 4 | 2 | 0 | 7 |
| Llama 4 Maverick | 0 | 2 | 4 | 0 | 6 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 0 | 4 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 5 | 1 | 0 | 6 |
| MiniMax M2.5 | 0 | 5 | 4 | 0 | 9 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 2 | 2 | 0 | 6 |

## Sources returned with these answers

The sites and pages cited by the answers that named Matomo, from 160 of the 190 answers that named it (only the models that return a source list).

### Domains cited

- linkedin.com: 57
- matomo.org: 54 (its own site)
- amplitude.com: 42
- crazyegg.com: 36
- softwareadvice.com: 34
- spotsaas.com: 33
- usermaven.com: 33
- plausible.io: 29
- posthog.com: 28
- g2.com: 27

### Pages cited

- https://linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc: 46
- https://crazyegg.com/blog/web-analytics-tools: 32
- https://softwareadvice.com/web-analytics: 32
- https://searchengineland.com/guide/google-analytics-alternatives: 24
- https://spotsaas.com/list/web-analytics-software/for-small-business: 24
- https://plausible.io/: 17
- https://usermaven.com/blog/best-website-analytics-tools: 16
- https://leads-technologies.com/en/blogs/web-analytics-tools: 15

## The company

Matomo; https://matomo.org/; New Zealand; founded 2007. From Wikidata, fetched 2026-09-14.

## In its own words

What Matomo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Privacy-first analytics you can trust; an Analytics Platform (https://matomo.org/)
- For: teams (https://matomo.org/)
- Price stated: Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required. (https://matomo.org/)
- Starting price: Free (https://matomo.org/pricing)
- Free plan or trial: Start a 21-day free Cloud trial, or self-host forever for free. (https://matomo.org/)
- Integrations claimed: 100 (https://matomo.org/)
- Certifications: ISO 27001
- Hosting: Frankfurt, Germany, In Europe, Hosted on our servers
- Customers named: Yorba, Optimize Smart, MDFT Academy, Concrete CMS, MetaLocator, Stockholm University, 7Assets, Mandarine Academy

## What it publishes

Every page matomo.org exposes, read 2026-09-29: 6751 addresses. By kind, pages and the last 90 days:

- blog: 1142 pages, 23 in the last 90 days, latest 2026-09-24
- case study: 28 pages, 0 in the last 90 days, latest 2024-12-02
- webinar or virtual event: 6 pages, 2 in the last 90 days, latest 2026-08-12
- conference or event: 24 pages, 0 in the last 90 days, latest 2024-11-01
- report or ebook: 487 pages, 4 in the last 90 days, latest 2026-07-29
- comparison: 186 pages, 2 in the last 90 days, latest 2026-07-01
- template or tool: 17 pages, 6 in the last 90 days, latest 2026-09-21
- glossary or explainer: 50 pages, 2 in the last 90 days, latest 2026-08-01
- podcast or video: 52 pages, 0 in the last 90 days, latest 2025-07-15
- news or press: 6 pages, 0 in the last 90 days, latest 2023-05-29
- Recent: 2026-09-24 blog: Web analytics buyers guide https://matomo.org/web-analytics-buyers-guide
- Recent: 2026-09-24 blog: Web analytics vendor comparison matrix https://matomo.org/web-analytics-vendor-comparison-matrix
- Recent: 2026-09-21 template or tool: Matomo security data checklist https://matomo.org/resource-hub/matomo-security-data-checklist
- Recent: 2026-09-21 template or tool: Matomo security data checklist https://fr.matomo.org/resource-hub/matomo-security-data-checklist
- Recent: 2026-09-16 template or tool: The getting started checklist all in one page https://matomo.org/resource-hub/get-started-with-matomo-in-6-steps/the-getting-started-checklist-all-in-one-page
- Recent: 2026-09-16 template or tool: The getting started checklist all in one page https://fr.matomo.org/resource-hub/get-started-with-matomo-in-6-steps/the-getting-started-checklist-all-in-one-page

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.