# Matomo alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 135 of the 252 answers in the 1 category where Matomo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/matomo/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 33
- Adobe Analytics: 16
- Google Analytics 360: 12
- HubSpot Marketing Hub: 5
- Fathom: 4
- Plausible Analytics: 4

## Web analytics

**Small business**: 41 of 84 answers did not name Matomo (Matomo is #9 of 14 at 0%).

- Google Analytics 4: first choice in 19 of those 41
- Fathom: first choice in 4 of those 41
- Plausible Analytics: first choice in 4 of those 41
- Dealfront: first choice in 3 of those 41
- PostHog: first choice in 2 of those 41
- Fathom Analytics: first choice in 1 of those 41
- HubSpot Marketing Hub: first choice in 1 of those 41
- Microsoft Clarity: first choice in 1 of those 41

**Mid-market**: 36 of 84 answers did not name Matomo (Matomo is #9 of 15 at 0%).

- Google Analytics 4: first choice in 12 of those 36
- Dreamdata: first choice in 3 of those 36
- HubSpot Marketing Hub: first choice in 3 of those 36
- Dealfront Leadfeeder: first choice in 2 of those 36
- Adobe Analytics: first choice in 1 of those 36
- Amplitude: first choice in 1 of those 36
- BigQuery: first choice in 1 of those 36
- Clics: first choice in 1 of those 36

**Enterprise**: 58 of 84 answers did not name Matomo (Matomo is #3 of 12 at 12%).

- Adobe Analytics: first choice in 15 of those 58
- Google Analytics 360: first choice in 12 of those 58
- Google Analytics 4: first choice in 2 of those 58
- Matomo On-Premise: first choice in 2 of those 58
- Adobe Customer Journey Analytics: first choice in 1 of those 58
- Bold BI: first choice in 1 of those 58
- Clics: first choice in 1 of those 58
- HubSpot Marketing Hub: first choice in 1 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.