# Matomo Tag Manager alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 183 of the 252 answers in the 1 category where Matomo Tag Manager holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/matomo-tag-manager/alternatives

## Named instead, most often (every category and segment added)

- Google Tag Manager: 76
- Tealium iQ Tag Management: 52
- Adobe Experience Platform Tags: 5
- Ensighten: 2
- Piwik PRO Tag Manager: 1

## Tag management

**Small business**: 42 of 84 answers did not name Matomo Tag Manager (Matomo Tag Manager is #2 of 6 at 0%).

- Google Tag Manager: first choice in 34 of those 42

**Mid-market**: 61 of 84 answers did not name Matomo Tag Manager (Matomo Tag Manager is #4 of 8 at 0%).

- Google Tag Manager: first choice in 34 of those 61
- Tealium iQ Tag Management: first choice in 2 of those 61
- Adobe Experience Platform Tags: first choice in 1 of those 61
- Piwik PRO Tag Manager: first choice in 1 of those 61

**Enterprise**: 80 of 84 answers did not name Matomo Tag Manager.

- Tealium iQ Tag Management: first choice in 50 of those 80
- Google Tag Manager: first choice in 8 of those 80
- Adobe Experience Platform Tags: first choice in 4 of those 80
- Ensighten: first choice in 2 of those 80

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.