# Matillion: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/matillion

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 90 | 50% | 2 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 129 | 0% | 1 |

## And against it

- "Limited reverse ETL capability: Only ~7 output components for reverse ETL" (Kimi K2, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Matillion, from 6 of the 8 answers that named it (only the models that return a source list).

### Domains cited

- improvado.io: 4
- astera.com: 3
- datachannel.co: 3
- funnel.io: 3
- hevodata.com: 3
- hightouch.com: 3
- leadjourney.io: 3
- skyvia.com: 3
- fivetran.com: 2
- g2.com: 2

### Pages cited

- https://astera.com/type/blog/reverse-etl-tools: 3
- https://datachannel.co/blogs/top-reverse-etl-tools-2024: 3
- https://hevodata.com/etl-tools/reverse-etl: 3
- https://improvado.io/blog/best-data-analytics-platforms: 3
- https://leadjourney.io/blog/best-marketing-data-warehouse: 3
- https://skyvia.com/blog/best-reverse-etl-tools-for-customer-analytics: 3
- https://datachannel.co/blogs: 2
- https://datachannel.co/blogs/top-7-reverse-etl-tools-in-2025: 2

## In its own words

What Matillion's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Cloud-Native Data Integration With AI Built In (https://matillion.com/)
- For: data teams (https://matillion.com/)
- Price stated: No matter your plan, you only pay for the work that gets done through our consumption-based credit system (https://www.matillion.com/pricing)
- Free plan or trial: Try free; Start a free trial; Maia is available to trial for free today (https://www.matillion.com/pricing)
- Integrations claimed: 150 (https://www.matillion.com/solutions/etl)
- Certifications: SOC 1 Type II, SOC 2 Type II, SOC 3, ISO 27001, PCI DSS, CSA STAR
- Customers named: Cisco, Juniper Networks, TUI, Autodesk, Docu Sign, Cisco HP, wu big, Slack HP

## What it publishes

Every page matillion.com exposes, read 2026-09-29: 2358 addresses. By kind, pages and the last 90 days:

- blog: 700 pages, 0 in the last 90 days, latest 2026-03-26
- case study: 86 pages, 0 in the last 90 days, latest 2025-05-30
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest 2025-11-04
- conference or event: 26 pages, 0 in the last 90 days, latest 2025-07-29
- report or ebook: 60 pages, 0 in the last 90 days, latest 2025-11-19
- comparison: 38 pages, 0 in the last 90 days, latest 2025-08-05
- glossary or explainer: 60 pages, 0 in the last 90 days, latest 2025-10-14
- podcast or video: 70 pages, 0 in the last 90 days, latest 2026-02-13
- news or press: 114 pages, 1 in the last 90 days, latest 2026-08-04
- Recent: 2026-08-04 news or press: Matillion unveils new ceo https://www.matillion.com/news/matillion-unveils-new-ceo
- Recent: 2026-03-26 blog: Matillion launches maias migration agent https://www.matillion.com/blog/matillion-launches-maias-migration-agent
- Recent: 2026-03-11 news or press: Matillion appoints tim oneil as chief revenue officer https://www.matillion.com/news/matillion-appoints-tim-oneil-as-chief-revenue-officer
- Recent: 2026-02-13 podcast or video: Accelerating ai driven executive insights https://www.matillion.com/video/accelerating-ai-driven-executive-insights
- Recent: 2026-02-12 podcast or video: 16x faster data workflows https://www.matillion.com/video/16x-faster-data-workflows
- Recent: 2026-02-11 blog: Data democratisation without losing control https://www.matillion.com/blog/data-democratisation-without-losing-control

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.