# MASS Analytics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mass-analytics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 67 | 0% | 2 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named MASS Analytics, from 6 of the 6 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 5
- sellforte.com: 4
- admetrics.io: 3
- improvado.io: 3
- measured.com: 3
- vexpower.com: 3
- aboutmartech.com: 2
- aidigital.com: 2
- business.adobe.com: 2
- business.google.com: 2

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 3
- https://vexpower.com/mmm/marketing-mix-modeling-software: 3
- https://aboutmartech.com/blog/marketing-attribution-companies: 2
- https://dreamdata.io/channel-attribution: 2
- https://dreamdata.io/saas-marketing-attribution: 2
- https://entreresource.com/best-marketing-mix-modeling-tools-for-smarter-budget-decisions: 2
- https://improvado.io/blog/marketing-mix-modeling-providers: 2
- https://mass-analytics.com/marketing-mix-modeling-white-papers/top-marketing-mix-modeling-software-vendors-2026-buyers-guide: 2

## The company

MASS Analytics; https://mass-analytics.com; London, United Kingdom; founded 2016. From Wikidata, fetched 2026-09-14.

## In its own words

What MASS Analytics's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Always-On Marketing Mix Modeling Platform (https://mass-analytics.com/)
- For: brands and agencies (https://mass-analytics.com/)
- Integrations claimed: 150 (https://mass-analytics.com/)
- Customers named: Harlequin (HarperCollins), mBank, Kellogg’s, INSIGN, Publicis Media

## What it publishes

Every page mass-analytics.com exposes, read 2026-10-05: 457 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest 2025-10-05
- case study: 12 pages, 2 in the last 90 days, latest 2026-10-02
- webinar or virtual event: 7 pages, 0 in the last 90 days, latest 2025-10-24
- conference or event: 2 pages, 0 in the last 90 days, latest 2025-11-07
- report or ebook: 36 pages, 22 in the last 90 days, latest 2026-07-17
- comparison: 3 pages, 2 in the last 90 days, latest 2026-08-18
- glossary or explainer: 4 pages, 2 in the last 90 days, latest 2026-09-08
- news or press: 3 pages, 0 in the last 90 days, latest 2026-03-02
- Recent: 2026-10-02 case study: Brand vs performance marketing case study https://mass-analytics.com/marketing-mix-modeling-use-case/brand-vs-performance-marketing-case-study
- Recent: 2026-09-08 glossary or explainer: What is a good marketing roi https://mass-analytics.com/marketing-mix-modeling-blogs/what-is-a-good-marketing-roi
- Recent: 2026-09-01 glossary or explainer: What is marketing measurement https://mass-analytics.com/marketing-mix-modeling-blogs/what-is-marketing-measurement
- Recent: 2026-08-18 comparison: The google meridian alternative https://mass-analytics.com/marketing-mix-modeling-blogs/the-google-meridian-alternative
- Recent: 2026-08-04 case study: Marketing mix modeling case study in house cost savings https://mass-analytics.com/marketing-mix-modeling-use-case/marketing-mix-modeling-case-study-in-house-cost-savings
- Recent: 2026-07-28 comparison: Mmm vs mta is the wrong fight https://mass-analytics.com/marketing-mix-modeling-blogs/mmm-vs-mta-is-the-wrong-fight

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.