# Marin Software: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 28 judge labels across 4 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/marin-software

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 30 | 32% | 25 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 49 | 100% | 1 |
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 0% | 111 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 65 | 0% | 1 |

## What the models said for it

- "Marin Software is a cross-channel performance marketing platform specializing in search and social bid management" (Claude Haiku 4.5, Paid ads)
- "Consider Smartly for social creative and execution, or Skai/Marin for broader cross-channel governance" (Perplexity Sonar, Paid ads)
- "Best Enterprise-Grade Option: Marin Software ... the gold standard for mid-to-large B2B orgs" (Qwen 3.7 Flash, Paid ads)
- "Choose MarinOne if you need: Complex multi-channel management across many platforms" (GLM 4.7 FlashX, Paid ads)

## And against it

- "you generally want to avoid enterprise-level platforms (like Marin Software or Kenshoo) that charge high monthly base fees" (Qwen 3.7 Flash, Paid ads)
- "Criticized for being too expensive and not cost-effective for ad spends under $10,000 per month." (Mistral Small, Paid ads)
- "Avoid initially: Optmyzr, Marin, Smartly, Skai, and similar platforms" (Perplexity Sonar, Paid ads)
- "Discontinued | Listed as discontinued on major review platforms" (Kimi K2, Marketing resource mgt)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 3 | 5 |
| Kimi K2 | 0 | 1 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Marin Software, from 82 of the 97 answers that named it (only the models that return a source list).

### Domains cited

- resources.rework.com: 42
- guideflow.com: 39
- g2.com: 37
- blog.hubspot.com: 34
- adstellar.ai: 24
- clicksgeek.com: 23
- keywordme.io: 23
- bir.ch: 22
- gane.ai/index: 22
- rankite.com: 21

### Pages cited

- https://resources.rework.com/tools/advertising/best-ad-management-software-2026: 41
- https://guideflow.com/blog/paid-search-advertising-software: 37
- https://blog.hubspot.com/marketing/ad-management-tools: 24
- https://adstellar.ai/blog/ad-management-platforms-for-enterprises: 18
- https://rankite.com/blog/best-ad-management-software: 17
- https://bir.ch/blog/best-cross-channel-ad-management-software: 14
- https://blog.hubspot.com/marketing/ppc-tools: 13
- https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/enterprise: 13

## The company

Marin Software; http://www.marinsoftware.com/; San Francisco, United States; founded 2006; public on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Marin Software's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the next generation of performance marketing—AI that plans, optimizes, and learns with every campaign (https://marinsoftware.com/)
- For: modern marketers (https://marinsoftware.com/)
- Price stated: Starting at $500/mo; Starting at $1000/mo; Starting at $2000/mo; $500+ / month; Custom (https://www.marinsoftware.com/pricing)
- Starting price: 500 (https://www.marinsoftware.com/pricing)
- Free plan or trial: Try Marin Free for 30 days (https://marinsoftware.com/)
- Customers named: QUODD, Fusion92, EasyGo, Rainmaker, YOTEL, Multicomp Pro, Internet Brands, Alumni Ventures

## What it publishes

Every page marinsoftware.com exposes, read 2026-09-29: 3387 addresses. By kind, pages and the last 90 days:

- blog: 695 pages, 0 in the last 90 days, latest undated
- case study: 173 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 50 pages, 0 in the last 90 days, latest undated
- conference or event: 64 pages, 0 in the last 90 days, latest undated
- report or ebook: 318 pages, 0 in the last 90 days, latest undated
- comparison: 15 pages, 0 in the last 90 days, latest undated
- template or tool: 4 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 16 pages, 0 in the last 90 days, latest undated
- podcast or video: 69 pages, 0 in the last 90 days, latest undated
- news or press: 697 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.