# Marigold: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 3 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/marigold

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 88 | 0% | 1 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 115 | 100% | 1 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 59 | 0% | 1 |

## What the models said for it

- "The Best for Renewals & Retention: Marigold" (Qwen 3.7 Flash, SMS & WhatsApp)

## And against it

- "Buyers in the report described integration friction or outgrowing program capabilities" (GPT-6 Luna, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Marigold, from 5 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 3
- alium.io: 2
- blog.hootsuite.com: 2
- smallbiztrends.com: 2
- verifiedmarketresearch.com: 2
- albato.com: 1
- apps.shopify.com: 1
- bestdevops.com: 1
- bonloyalty.com: 1
- braze.com: 1

### Pages cited

- https://blog.hootsuite.com/employee-advocacy-tools: 2
- https://g2.com/categories/customer-advocacy: 2
- https://albato.com/blog/publications/best-referral-program-software: 1
- https://alium.io/research/top-complaints-loyalty: 1
- https://alium.io/research/why-loyalty-launches-slip: 1
- https://apps.shopify.com/product-reviews-addon: 1
- https://apps.shopify.com/smile-io/reviews: 1
- https://bestdevops.com/top-10-customer-loyalty-platforms-features-pros-cons-comparison: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.