# Make: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 75 judge labels across 9 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/make

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Workflow automation and iPaaS](https://www.gane.ai/index/gtm/gtm-data/workflow-automation-and-ipaas/index.md) | 24% | 2 | 19% | 63 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 143 | 50% | 2 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 39 | 0% | 2 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 108 | 100% | 2 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 77 | 50% | 2 |
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 0% | 71 | 0% | 1 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 95 | 100% | 1 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 48 | 0% | 1 |
| [Print](https://www.gane.ai/index/gtm/marketing/print/index.md) | 0% | 39 | 0% | 1 |

## What the models said for it

- "Make (formerly Integromat) stands out as the best overall workflow automation and integration platform for a company with a limited budget" (Grok 4.20, Automation & iPaaS)
- "Make (formerly Integromat) is generally considered the best overall balance of price and power for most small businesses." (Qwen 3.7 Flash, Automation & iPaaS)
- "Zapier or Make are the strongest starting points due to their balance of usability, integration breadth, and scalability" (MiniMax M2.5, Automation & iPaaS)
- "For most budget-conscious companies, Make offers the best balance of affordability, power, and ease of use" (DeepSeek V4 Flash, Automation & iPaaS)

## And against it

- "iPaaS tools (Zapier, Make, Workato) are built for event-driven 1:1 automation, not bulk database-to-app syncing" (Gemini 3.5 Flash, Warehouse & ETL)
- "tools not suitable for enterprise-scale automation due to their consumer/SMB focus" (Mistral Small, Automation & iPaaS)
- "Avoid relying entirely on Zapier/Make for lead routing" (Gemini 3.5 Flash, Lead routing)
- "they're not designed for reverse ETL at scale" (Mistral Small, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 7 | 0 | 2 | 9 |
| Perplexity Sonar | 1 | 2 | 0 | 3 | 6 |
| Grok 4.20 | 2 | 2 | 1 | 2 | 7 |
| Mistral Small | 1 | 0 | 2 | 2 | 5 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 1 | 6 |
| Kimi K2 | 1 | 4 | 1 | 1 | 7 |
| GLM 4.7 FlashX | 1 | 4 | 0 | 1 | 6 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 2 | 1 | 1 | 1 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Make, from 165 of the 199 answers that named it (only the models that return a source list).

### Domains cited

- ones.com: 81
- zapier.com: 65
- make.com: 43 (its own site)
- g2.com: 28
- munro.agency: 22
- technologyadvice.com: 22
- capterra.com: 20
- resources.rework.com: 16
- stepper.io: 16
- albato.com: 15

### Pages cited

- https://zapier.com/compare: 25
- https://munro.agency/insights/top-workflow-automation-and-integration-platforms: 22
- https://make.com/blog/best-automated-workflow-tools-for-scaling-manual-processes: 19
- https://technologyadvice.com/blog/project-management/best-workflow-automation-software: 19
- https://ones.com/blog/ones-solutions/workflow-automation-software-6-affordable-picks-for-smbs: 14
- https://resources.rework.com/tools/automation/best-workflow-automation-software-2026: 13
- https://ones.com/blog/ones-solutions/7-best-workflow-automation-platforms-compared-for-small-business: 11
- https://ones.com/blog/ones-solutions/top-8-workflow-automation-platforms-compared-for-enterprise: 11

## In its own words

What Make's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The visual AI automation platform (https://make.com/)
- For: businesses from startups to enterprises (https://make.com/)
- Price stated: No credit card required (https://www.make.com/en/integrations/trust)
- Free plan or trial: Get started free; No credit card required; No time limit on Free plan (https://make.com/)
- Integrations claimed: 3000 (https://make.com/)
- Certifications: GDPR, SOC 3, SOC 2 Type II
- Customers named: Perk, Celonis, FranklinCovey, Teleclinic, Shop Accelerator Martech, Smaily, FINN

## What it publishes

Every page make.com exposes, read 2026-09-29: 10065 addresses. By kind, pages and the last 90 days:

- blog: 375 pages, 0 in the last 90 days, latest undated
- case study: 110 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 73 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 281 pages, 0 in the last 90 days, latest undated
- comparison: 15 pages, 0 in the last 90 days, latest undated
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 75 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.