# Mailchimp: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 139 judge labels across 14 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/mailchimp

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 4% | 6 | 24% | 21 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 4% | 3 | 34% | 32 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 2% | 8 | 0% | 4 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 2% | 10 | 0% | 6 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 2% | 21 | 0% | 6 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 33 | 42% | 55 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 35 | 0% | 4 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 71 | 67% | 3 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 36 | 0% | 3 |
| [Affiliate and partner management](https://www.gane.ai/index/gtm/partner/affiliate-and-partner-management/index.md) | 0% | 85 | 100% | 1 |
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 82 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 84 | 0% | 1 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 78 | 0% | 1 |
| [Print](https://www.gane.ai/index/gtm/marketing/print/index.md) | 0% | 27 | 0% | 1 |

## What the models said for it

- "Mailchimp and Klaviyo both provide generous free plans, with Klaviyo being more specialized for ecommerce businesses specifically." (Claude Haiku 4.5, Ecommerce marketing)
- "Mailchimp (Free for up to 500 contacts and 1,000 emails/month): Handles email newsletters, automation, and audience segmentation." (Grok 4.20, Content marketing)
- "For the tightest budgets: Start with Mailchimp's free tier to learn the basics of automation without any cost." (MiniMax M2.5, Marketing automation)
- "The best through-channel marketing platform for a company with a limited budget is Mailchimp." (Llama 4 Maverick, Channel marketing)

## And against it

- "Mailchimp, Constant Contact, Sendinblue (Brevo), and AWeber are platforms that enterprises should generally avoid" (Llama 4 Maverick, Marketing automation)
- "Avoid using Mailchimp, MailerLite, Kit, HubSpot, and Constant Contact if you're an affiliate marketer" (Claude Haiku 4.5, Affiliate)
- "Automation caps at basic branching and triggers. No lead scoring. The pricing scales aggressively" (Claude Haiku 4.5, Marketing automation)
- "Reports of unreliable contact counting... Questions about duplicate sends and billing accuracy" (Kimi K2, Mobile & push)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 4 | 4 | 3 | 12 |
| GPT-5.4 mini | 1 | 3 | 2 | 0 | 6 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 5 | 10 |
| Perplexity Sonar | 0 | 4 | 1 | 1 | 6 |
| Grok 4.20 | 2 | 8 | 3 | 5 | 18 |
| Mistral Small | 1 | 1 | 3 | 2 | 7 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 7 | 13 |
| Llama 4 Maverick | 1 | 5 | 3 | 2 | 11 |
| Qwen 3.7 Flash | 0 | 2 | 5 | 3 | 10 |
| Kimi K2 | 0 | 3 | 4 | 2 | 9 |
| GLM 4.7 FlashX | 2 | 7 | 4 | 3 | 16 |
| MiniMax M2.5 | 1 | 2 | 3 | 3 | 9 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 4 | 8 |

## Sources returned with these answers

The sites and pages cited by the answers that named Mailchimp, from 328 of the 390 answers that named it (only the models that return a source list).

### Domains cited

- fitsmallbusiness.com: 96
- capterra.com: 87
- g2.com: 68
- forbes.com: 66
- softwareadvice.com: 58
- toolradar.com: 52
- mailchimp.com: 49 (its own site)
- zapier.com: 46
- blog.hubspot.com: 43
- emailtooltester.com: 42

### Pages cited

- https://fitsmallbusiness.com/best-email-marketing-software: 47
- https://forbes.com/advisor/business/software/best-email-marketing-software: 37
- https://fitsmallbusiness.com/best-marketing-automation-software: 34
- https://braze.com/resources/articles/best-email-marketing-platforms: 31
- https://capterra.com/resources/best-email-marketing-software-small-business-reviews: 29
- https://hostinger.com/tutorials/best-email-marketing-platforms: 27
- https://zapier.com/blog/best-marketing-automation-software: 21
- https://buffer.com/resources/digital-marketing-tools: 19

## The company

Mailchimp; https://mailchimp.com/; Atlanta, United States; founded 2001; about 800 employees; part of Intuit. From Wikidata, fetched 2026-09-14.

## In its own words

What Mailchimp's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Marketing plans that grow with you (https://mailchimp.com/pricing/marketing)
- For: you (https://mailchimp.com/about/security)
- Price stated: Free for 14 days; then, starts at $20/month (https://mailchimp.com/pricing/marketing)
- Starting price: 20 (https://mailchimp.com/pricing/marketing)
- Free plan or trial: Under 250 contacts? It's free. Free for 14 days. (https://mailchimp.com/pricing/marketing)
- Integrations claimed: 300 (https://mailchimp.com/pricing/marketing)
- Certifications: Visa CISP, Mastercard SDP, SOC 2, ISO 27001, EU-US DPF, UK Extension to EU-US DPF
- Hosting: United States
- Customers named: Stash Hotel Rewards, HC Brands, The Breakthrough Coach

## What it publishes

Every page mailchimp.com exposes, read 2026-09-29: 5551 addresses. By kind, pages and the last 90 days:

- blog: 2603 pages, 0 in the last 90 days, latest 2026-05-27
- case study: 78 pages, 0 in the last 90 days, latest 2025-03-21
- webinar or virtual event: 21 pages, 0 in the last 90 days, latest undated
- conference or event: 4 pages, 0 in the last 90 days, latest 2016-09-20
- report or ebook: 63 pages, 0 in the last 90 days, latest 2020-07-06
- comparison: 91 pages, 1 in the last 90 days, latest 2026-08-24
- template or tool: 29 pages, 0 in the last 90 days, latest 2017-11-02
- glossary or explainer: 122 pages, 1 in the last 90 days, latest 2026-08-24
- podcast or video: 6 pages, 0 in the last 90 days, latest undated
- news or press: 99 pages, 0 in the last 90 days, latest 2026-06-17
- Recent: 2026-08-24 glossary or explainer: What is the best way to ask for product reviews via email https://mailchimp.com/resources/what-is-the-best-way-to-ask-for-product-reviews-via-email
- Recent: 2026-08-24 comparison: Whatsapp vs sms https://mailchimp.com/resources/whatsapp-vs-sms
- Recent: 2026-06-17 news or press: Mailchimp native b2b support shopify merchants https://mailchimp.com/newsroom/mailchimp-native-b2b-support-shopify-merchants
- Recent: 2026-05-27 blog: Business owners ai survey https://mailchimp.com/business-owners-ai-survey
- Recent: 2026-04-10 comparison: Short code vs long code sms https://mailchimp.com/resources/short-code-vs-long-code-sms
- Recent: 2026-04-10 blog: Create a successful promotional strategy https://mailchimp.com/resources/create-a-successful-promotional-strategy

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.