# Mailchimp alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 647 of the 756 answers in the 3 categories where Mailchimp holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/mailchimp/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 143
- Adobe Marketo Engage: 74
- ActiveCampaign: 56
- Salesforce Marketing Cloud: 40
- Brevo: 36
- MailerLite: 26

## Ecommerce marketing

**Small business**: 63 of 84 answers did not name Mailchimp (Mailchimp is #6 of 11 at 4%).

- Shopify: first choice in 11 of those 63
- HubSpot Marketing Hub: first choice in 7 of those 63
- Klaviyo: first choice in 6 of those 63
- ActiveCampaign: first choice in 4 of those 63
- Omnisend: first choice in 4 of those 63
- Wix: first choice in 3 of those 63
- BigCommerce: first choice in 2 of those 63
- WooCommerce: first choice in 2 of those 63

**Mid-market**: 73 of 84 answers did not name Mailchimp (Mailchimp is #6 of 10 at 4%).

- HubSpot Marketing Hub: first choice in 19 of those 73
- Klaviyo: first choice in 9 of those 73
- BigCommerce B2B Edition: first choice in 6 of those 73
- Omnisend: first choice in 5 of those 73
- Shopify: first choice in 3 of those 73
- BigCommerce: first choice in 2 of those 73
- Brevo: first choice in 2 of those 73
- Shopify Email: first choice in 1 of those 73

**Enterprise**: 84 of 84 answers did not name Mailchimp (Mailchimp is #15 of 15 at 0%).

- Adobe Marketo Engage: first choice in 14 of those 84
- Salesforce Marketing Cloud: first choice in 12 of those 84
- Shopify: first choice in 8 of those 84
- Salesforce Commerce Cloud: first choice in 6 of those 84
- Klaviyo: first choice in 5 of those 84
- HubSpot Marketing Hub: first choice in 4 of those 84
- Adobe Commerce: first choice in 3 of those 84
- Salesforce B2B Commerce: first choice in 3 of those 84

## Marketing automation and campaign management

**Small business**: 59 of 84 answers did not name Mailchimp (Mailchimp is #4 of 10 at 4%).

- ActiveCampaign: first choice in 22 of those 59
- HubSpot Marketing Hub: first choice in 18 of those 59
- Brevo: first choice in 9 of those 59
- Constant Contact: first choice in 1 of those 59
- MailerLite: first choice in 1 of those 59

**Mid-market**: 67 of 84 answers did not name Mailchimp (Mailchimp is #3 of 12 at 4%).

- HubSpot Marketing Hub: first choice in 36 of those 67
- Brevo: first choice in 6 of those 67
- ActiveCampaign: first choice in 3 of those 67
- MailerLite: first choice in 2 of those 67
- GoHighLevel: first choice in 1 of those 67
- Keap: first choice in 1 of those 67

**Enterprise**: 84 of 84 answers did not name Mailchimp (Mailchimp is #10 of 10 at 0%).

- Adobe Marketo Engage: first choice in 45 of those 84
- Salesforce Marketing Cloud: first choice in 10 of those 84
- HubSpot Marketing Hub: first choice in 6 of those 84
- Salesforce Marketing Cloud Account Engagement: first choice in 3 of those 84
- Oracle Eloqua: first choice in 2 of those 84
- Adobe Experience Manager: first choice in 1 of those 84
- Bitrix24: first choice in 1 of those 84
- Braze: first choice in 1 of those 84

## Email marketing platforms

**Small business**: 64 of 84 answers did not name Mailchimp (Mailchimp is #6 of 13 at 6%).

- MailerLite: first choice in 19 of those 64
- ActiveCampaign: first choice in 15 of those 64
- Brevo: first choice in 11 of those 64
- HubSpot Marketing Hub: first choice in 5 of those 64
- Zoho Campaigns: first choice in 4 of those 64
- Constant Contact: first choice in 2 of those 64
- EmailOctopus: first choice in 1 of those 64
- Sendinblue: first choice in 1 of those 64

**Mid-market**: 70 of 84 answers did not name Mailchimp (Mailchimp is #13 of 15 at 0%).

- HubSpot Marketing Hub: first choice in 19 of those 70
- ActiveCampaign: first choice in 11 of those 70
- Brevo: first choice in 6 of those 70
- MailerLite: first choice in 4 of those 70
- Zoho Campaigns: first choice in 3 of those 70
- Beehiiv: first choice in 2 of those 70
- Sender: first choice in 1 of those 70

**Enterprise**: 83 of 84 answers did not name Mailchimp (Mailchimp is #14 of 14 at 0%).

- HubSpot Marketing Hub: first choice in 29 of those 83
- Salesforce Marketing Cloud: first choice in 18 of those 83
- Adobe Marketo Engage: first choice in 15 of those 83
- Braze: first choice in 2 of those 83
- Brevo: first choice in 2 of those 83
- ActiveCampaign: first choice in 1 of those 83
- Adestra: first choice in 1 of those 83
- Campaign Monitor: first choice in 1 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.