# Lusha: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 104 judge labels across 8 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/lusha

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 6 | 25% | 48 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 9 | 21% | 39 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 0% | 19 | 12% | 8 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 77 | 33% | 3 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 75 | 0% | 2 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 58 | 0% | 2 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 94 | 100% | 1 |
| [Sales engagement platforms](https://www.gane.ai/index/gtm/sales/sales-engagement/index.md) | 0% | 56 | 100% | 1 |

## What the models said for it

- "Great for quick contact enrichment (emails, phones) with LinkedIn integration. Simpler and cheaper for very small teams" (Grok 4.20, Sales intel)
- "Alternative: If you only need occasional contact lookups ... Lusha's free tier or Prospeo may suffice" (Kimi K2, Sales intel)
- "Budget Alternative: Lusha or Apollo.io. These offer similar data profiles at a fraction of the cost" (Qwen 3.7 Flash, Market intelligence)
- "Good starter but limited depth, credits can add up, and lower accuracy/freshness than Apollo for scaled use." (Grok 4.20, Sales intel)

## And against it

- "the Italian DPA (Garante) issued a €2 million fine against Lusha for unlawfully scraping, updating, and selling personal data" (Gemini 3.5 Flash, Enrichment)
- "Ban unauthorized prospecting Chrome extensions via your company's IT/Google Workspace management console." (Gemini 3.5 Flash, Sales intel)
- "Who should avoid: Teams in regulated regions (EU/EMEA) or those prioritizing mobile accuracy." (Grok 4.20, Enrichment)
- "The privacy/opt-out failures are a red flag and could expose your team to legal risk" (DeepSeek V4 Flash, Sales intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 4 | 0 | 6 |
| GPT-5.4 mini | 0 | 5 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 2 | 7 |
| Perplexity Sonar | 0 | 1 | 2 | 2 | 5 |
| Grok 4.20 | 0 | 6 | 3 | 2 | 11 |
| Mistral Small | 0 | 3 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 4 | 3 | 4 | 11 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 7 | 1 | 5 | 13 |
| Kimi K2 | 0 | 5 | 1 | 3 | 9 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 3 | 8 |
| MiniMax M2.5 | 0 | 3 | 6 | 0 | 9 |
| GPT-6 Luna | 0 | 2 | 1 | 1 | 4 |
| Muse Glimmer 30B | 0 | 4 | 2 | 2 | 8 |

## Sources returned with these answers

The sites and pages cited by the answers that named Lusha, from 280 of the 317 answers that named it (only the models that return a source list).

### Domains cited

- apollo.io: 76
- lemlist.com: 74
- g2.com: 67
- prospeo.io: 64
- miniloop.ai: 51
- gane.ai/index: 49
- salesrabbit.com: 48
- demandbase.com: 42
- albato.com: 40
- reddit.com: 39

### Pages cited

- https://salesrabbit.com/page/2: 44
- https://albato.com/blog/publications/best-data-enrichment-tools: 40
- https://miniloop.ai/blog/b2b-data-enrichment: 34
- https://zapier.com/blog/data-enrichment-tools: 28
- https://salespanel.io/resources/data-enrichment-tools: 27
- https://lemlist.com/blog/best-sales-intelligence-tools: 24
- https://lemlist.com/blog/data-enrichment-tools: 24
- https://demandbase.com/blog/b2b-data-enrichment-tools: 23

## The company

Lusha Systems; https://www.lusha.com/; Boston, United States; founded 2016; about 400 employees (2026). From Wikidata, fetched 2026-09-14.

## In its own words

What Lusha's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the B2B data and intelligence layer for GTM teams and AI agents (https://lusha.com/)
- For: GTM teams and AI agents (https://lusha.com/)
- Price stated: The free plan needs no credit card. Limits are on the pricing page. (https://lusha.com/)
- Starting price: 0 (https://www.lusha.com/pricing)
- Free plan or trial: Start for free (https://lusha.com/)
- Integrations claimed: 40 (https://www.lusha.com/partners)
- Certifications: ISO 27701, ISO 42001, SOC 2 Type II, ISO 27001, ISO 31700, TRUSTe Verified Privacy
- Customers named: WalkMe, Zesty, Oracle NetSuite, xGrowth, Insight Global, Nextgen, Carto, Suxeed

## What it publishes

Every page lusha.com exposes, read 2026-09-29: 1963 addresses. By kind, pages and the last 90 days:

- blog: 576 pages, 10 in the last 90 days, latest 2026-09-17
- case study: 34 pages, 0 in the last 90 days, latest 2026-03-31
- webinar or virtual event: 26 pages, 0 in the last 90 days, latest 2026-06-18
- conference or event: 2 pages, 0 in the last 90 days, latest 2026-05-28
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 45 pages, 1 in the last 90 days, latest 2026-09-17
- template or tool: 6 pages, 0 in the last 90 days, latest 2026-03-29
- glossary or explainer: 142 pages, 0 in the last 90 days, latest 2026-06-28
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest 2023-06-27
- Recent: 2026-09-17 blog: Privacy first b2b data vendors compared https://www.lusha.com/blog/privacy-first-b2b-data-vendors-compared
- Recent: 2026-09-17 comparison: Global coverage vs local depth b2b databases https://www.lusha.com/blog/global-coverage-vs-local-depth-b2b-databases
- Recent: 2026-09-17 blog: How to choose a b2b data api for lead enrichment https://www.lusha.com/blog/how-to-choose-a-b2b-data-api-for-lead-enrichment
- Recent: 2026-09-16 blog: How to find direct dials https://www.lusha.com/blog/how-to-find-direct-dials
- Recent: 2026-09-16 blog: How to refresh stale crm data https://www.lusha.com/blog/how-to-refresh-stale-crm-data
- Recent: 2026-09-16 blog: What to use to enrich crm records https://www.lusha.com/blog/what-to-use-to-enrich-crm-records

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.