# Lotame Spherical: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 1 category by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/lotame-spherical

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 152 | 42% | 12 |

## What the models said for it

- "ideal if you want more control over your data and prefer a less vendor-locked solution" (Mistral Small, DMP)
- "evaluate Lotame or Permutive as more specialized alternatives" (Kimi K2, DMP)
- "the other surviving name in the traditional DMP space" (Muse Glimmer 30B, DMP)

## And against it

- "Avoid for tight budgets: Enterprise options like Lotame, Oracle, or full Adobe—great but pricey." (Grok 4.20, DMP)
- "Avoid starting with Adobe Real-Time CDP, Salesforce Data 360, LiveRamp, or Lotame" (Perplexity Sonar, DMP)
- "Traditional enterprise Data Management Platforms (DMPs) (such as Adobe Audience Manager or Lotame) were built for third-party cookie targeting, often costing $50,000 to $100,000+ per year." (Gemini 3.5 Flash, DMP)
- "Legacy/First-Gen DMPs in General (e.g., older versions from Lotame, Permutive, The Adex, Weborama, or Audigent survivors)" (Grok 4.20, DMP)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Lotame Spherical, from 29 of the 33 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 19
- gane.ai/index: 14
- shopify.com: 10
- saasworthy.com: 9
- cdp.com: 8
- decentriq.com: 8
- stateofdigitalpublishing.com: 8
- softwareadvice.com: 7
- capterra.com: 5
- destinationcrm.com: 5

### Pages cited

- https://saasworthy.com/list/data-management-platform-dmp: 9
- https://decentriq.com/article/best-data-management-platforms: 7
- https://g2.com/categories/data-management-platform-dmp: 7
- https://g2.com/categories/data-management-platform-dmp/small-business: 7
- https://stateofdigitalpublishing.com/digital-platform-tools/best-dmps: 7
- https://cdp.com/glossary/data-management-platform-dmp-vendors: 6
- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/enterprise: 6
- https://affroom.com/blog/best-data-management-platforms: 4

## In its own words

What Lotame Spherical's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Spherical data collaboration platform helps marketers connect, enrich, and activate audience data for unlimited addressability and unfettered advertising performance. (https://lotame.com/)
- For: marketers (https://lotame.com/)
- Integrations claimed: 100 (https://lotame.com/)
- Customers named: Egg Land's Best

## What it publishes

Every page lotame.com exposes, read 2026-09-29: 520 addresses. By kind, pages and the last 90 days:

- blog: 404 pages, 11 in the last 90 days, latest 2026-09-15
- case study: 28 pages, 0 in the last 90 days, latest 2025-07-22
- webinar or virtual event: 11 pages, 0 in the last 90 days, latest 2025-05-05
- report or ebook: 1 pages, 1 in the last 90 days, latest 2026-09-14
- comparison: 6 pages, 0 in the last 90 days, latest 2025-12-05
- glossary or explainer: 13 pages, 0 in the last 90 days, latest 2021-06-22
- news or press: 4 pages, 0 in the last 90 days, latest 2024-10-03
- Recent: 2026-09-15 blog: Improve digital https://www.lotame.com/resources/improve-digital/
- Recent: 2026-09-15 blog: Adobe ad cloud https://www.lotame.com/resources/adobe-ad-cloud/
- Recent: 2026-09-14 report or ebook: Facebook https://www.lotame.com/resources/facebook/
- Recent: 2026-09-14 blog: Vistar media https://www.lotame.com/resources/vistar-media/
- Recent: 2026-09-14 blog: Alive data https://www.lotame.com/resources/alive-data/
- Recent: 2026-09-14 blog: Predactiv https://www.lotame.com/resources/predactiv/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.